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Originally Posted by pocketkangaroo
While I can see instances where this would be effective (on terms that no one else is bidding on), most of the time you want to get a higher CTR. A higher CTR increases your ad score and thus allows you to pay less for a click and stay in the same or higher position. The key is really filtering out the garbage terms and focusing on those that convert highest.
Aren't you having a tough time keeping keywords active with low CTR?
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No my words are quite specific plus it is British traffic. We shoot alll our own content and alot of the girls are exclusive (not contract but they just do hardcore for us). Because we have this content it works and we pay fuck all with google and make a very good return.