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Originally Posted by Relish XXX
Ok so would you have your description as :
"CLICK HERE FOR FREE PORN"
or
"$4.95 GETS YOU 3 DAYS ACCESS TO THE BEST HARDCORE SITE"
I lowered my spend by 90% by taking this approach and increased revenue by 450% as I could buy in alot more words.
Please help me have a clue you fucking tard.
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While I can see instances where this would be effective (on terms that no one else is bidding on), most of the time you want to get a higher CTR. A higher CTR increases your ad score and thus allows you to pay less for a click and stay in the same or higher position. The key is really filtering out the garbage terms and focusing on those that convert highest.
Aren't you having a tough time keeping keywords active with low CTR?