Originally Posted by European Lee

The domain means very little when it comes to paysites.

As Sleazy mentioned above, RawLike Sushi isnt a niche, on the gay side of things, BadPuppy, Randy Blue arent niches, its the branding that works for the sites and the content, not the domain name.

That being said however, there is a lot to be said for a nice 'memorable' domain name to use specific to a niche and, despite first thoughts, there are a lot of reasonably short 2 word, un-hyphenated domains available that are also pretty good from a branding standpoint.

It totally depends on what you want to do, would you like your affiliates (if you have any) to do all the branding work for you or, are you going to brand the site/s yourself?

One method is a lot easier and more cost-effective to use than the other.

I personally like using the 1 domain per site approach, not only because it allows me to brand individual sites but, because it gives me a wider scope of options when it comes to 'in-house' sales and traffic.

Regards,

Lee