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Originally Posted by BVF
Yes..If they're paysites or freesites/tgp's with different niches, different domains are a must...However, each one should still be branded.
Branding means a LOT for a paysite. It's how I've survived as a one man amateur operation in an ever more competitive marketplace...Without branding and other long term techniques that I have employed, I would have been swallowed up long ago.
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I don't think there is any argument about the effectiveness of branding, however, you don't need subdomains to accomplish that.
We do it with names like GotWebHost, GotAdTracker, etc. Our upcoming project will have about 240 sites all having a common phrase in the domain name that will easily identify it as belonging to the same network for the surfers.