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Originally Posted by czarina
Study your stats, and see where the sales come from, dupilcate what was there. And sometimes, it is just the mood of the surfers.
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Yep. This is what I do. One of my academic sites' sales TRIPLED after I used my stats to identify and contact a site that was sending high conversion traffic. They were sending it for free but I bought some links and sales went through the roof.
Identify which traffic source converts the most and optimize it.