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Old 08-24-2016, 10:58 AM   #1
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Google punishes sites with pop-up adverts

Google is to penalise websites that feature intrusive pop-up adverts.


It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings.

The change is due to come into effect on 10 January.

Google makes much of its money from placing ads on the mobile web. One expert said the company wanted to give users one less reason to use ad-blockers or search within apps instead.

For its part, Google said the move should make using some of its results less frustrating.

"Pages that show intrusive interstitials [elements that cover the content] provide a poorer experience to users than other pages where content is immediately accessible," it blogged.

"This can be problematic on mobile devices where screens are often smaller."
Punishing pop-ups

The California-based company gave three examples of practices it wanted to discourage:

- pop-ups that covered part of the main content when the user clicked on to a page

- an intermediary webpage that had to be dismissed before the main content could be seen

- an ad that filled the web browser's screen so users had to scroll down "below the fold" before they could see the material they wanted

Google will, however, make some exceptions.

Pop-ups that alert readers to the use of cookies are still permissible, for example, as are ones that require log-in details to let visitors get behind a paywall.

Continued Google punishes sites with pop-up adverts - BBC News
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Old 08-24-2016, 11:03 AM   #2
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Good.

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Old 08-24-2016, 11:09 AM   #3
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Interstitials are often part of the bread and butter for advertisers. Interesting how this will affect affiliates and advertisers.
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Old 08-24-2016, 05:24 PM   #4
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Interstitials are often part of the bread and butter for advertisers. Interesting how this will affect affiliates and advertisers.
At first it will not be good for advertisers as they will see their clicks, revenue, etc drop. BUT, over time, this will help advertisers because of the ads that are left to purchase they will be more valueable if the visitor finds the site itself more appealing and sticks around longer.

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Old 08-24-2016, 05:35 PM   #5
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Google is to penalise websites that feature intrusive pop-up adverts.
does this inc. pop under?

I ask, because they're the same thing, but the obvious, different
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Old 08-24-2016, 06:10 PM   #6
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Shame as pops have always worked for me.
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Old 08-24-2016, 06:31 PM   #7
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Its about fucking time.
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Old 08-24-2016, 06:40 PM   #8
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Shame as pops have always worked for me.
Those are different, I don't think that's the kind of pop up Google's talking about.

You know, those annoying lightboxes with ads and countdown timers..
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Old 08-24-2016, 06:42 PM   #9
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Interstitials are often part of the bread and butter for advertisers. Interesting how this will affect affiliates and advertisers.
A lot of those big sites won't see a difference, like those click bait sites, because they get traffic from paid placements and smo instead of seo, though.. :/
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Old 08-24-2016, 09:53 PM   #10
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Old 08-24-2016, 11:06 PM   #11
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Interstitials are often part of the bread and butter for advertisers. Interesting how this will affect affiliates and advertisers.
For the porn industry, this is a huge boost. Adverts have killed so much revenue it's now reducing porn to a micro industry.

The benefits for sellers, affiliates, and advertisers will be huge.
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Old 08-24-2016, 11:11 PM   #12
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This is going to be a massive effect on the business
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Old 08-25-2016, 02:46 AM   #13
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Finally free to enter a siteand dont see annoying popup
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Old 08-25-2016, 03:44 AM   #14
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Great news!!
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Old 08-25-2016, 03:57 AM   #15
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I often don't click on links from sites which I know have popups, saves me the stress of having to close them. If a site I don't know gives me more than one popup I normally close the site straight away out of anger and as I assume the site cannot be trusted
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Old 08-25-2016, 04:19 AM   #16
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ultra aggressive popups that have nothing to do with porn finally got noticed, did they
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Old 08-25-2016, 04:20 AM   #17
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Get this, Adapt or die.
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Old 08-25-2016, 07:11 AM   #18
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Most browsers blocking popups by default.
Google means floaters i think.
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Old 08-25-2016, 08:51 AM   #19
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Finally a good news from Google
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Old 08-29-2016, 02:28 AM   #20
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A nice step. The sooner they implement it the better.
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Old 08-29-2016, 02:50 AM   #21
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It is mean that popads, popcash, popmyads and bunch of popups ad network will close their store?
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Old 08-29-2016, 05:23 AM   #22
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It is mean that popads, popcash, popmyads and bunch of popups ad network will close their store?
Of course not
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Old 08-29-2016, 05:34 AM   #23
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I wish they would implement now. Then I can log in to webmaster accounts on consumer sites without 2-3 annoying pops for shit I don't want popping up every time.
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Old 08-29-2016, 06:38 AM   #24
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It is mean that popads, popcash, popmyads and bunch of popups ad network will close their store?
they'll either change their methods or still find business.

I find it wrong for google to do this on account for these businesses that have spent time & money creating a service, to have it now taken away


@ thread, no one still said, is this all pop advertising, pop unders aswell as pop ups please?
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