Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Post New Thread Reply

Register GFY Rules Calendar Mark Forums Read
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >
Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
Thread Tools
Old 12-19-2019, 07:35 AM   #1
george MH
Confirmed User
 
Industry Role:
Join Date: Dec 2019
Posts: 599
Converting your online traffic into sales: The final piece in the puzzle

You’ve spent money on generating traffic to your website: money for Pay Per Click advertising, more money for Search Engine Optimization, and yet more money for social media content and advertising.

Your analytics account reflects a healthy increase in traffic, but your sales figures indicate that that traffic isn’t converting, or not converting very well. Your website is visible and you’re doing all the right things to make sure that people are finding you but your message somehow isn’t convincing your viewers to buy.

This scenario is commonly faced by many businesses that are trying to market themselves online.

In this article I will be highlighting some of the ideas that we’ve tried and tested in the past to identify and craft a more convincing message that will bring in more convincing sales.

There are a couple questions you must ask yourself before you start to experiment with your sales messaging.

What do you want to be saying to your potential customer once you have acquired his attention?
What do you think she is looking for when she typed in the search phrase that has brought you her click? This is the notion of ‘intent’, a concept that is growing in importance in the more recent refinements of the Google algorithm.
There’s no denying that the notion of intent is highly subjective. However, it can be brought into the realms of empirical evaluation by setting up and implementing different copy experiments.

In cases where we run fully integrated online marketing programmes for our clients we have been able to conduct a range of sophisticated experiments to ascertain the type of sales messaging that is most effective at achieving conversions from the traffic that a particular key phrase generates for a website.

Case Study 1
The Transport Exchange Group operates two freight exchange platforms, Courier Exchange and Haulage Exchange. Marketing for both platforms revolves around a core group of key phrases that are extremely competitive and that have high search volume. The performance of these phrases can make a huge difference to the sales and profits of our online marketing efforts.

For Courier Exchange we took one of these phrases: owner driver jobs and created landing page content with overt sales messaging and another pieces of content that offered blog style information under the title of ‘Ways to Increase Profits from Owner Driver Jobs’. Both pages were optimised for the phrase owner driver jobs and both pages included calls to action.

However the assumed ‘intent’ behind a search for the phrase owner driver jobs was very different in the content that was produced for these pages. One page assumed the intent was transactional: someone looking for owner driver jobs whilst the other page was informational: someone looking for information on how to make more money from owner driver jobs.

Case Study 2
In this case the client The School Travel Company, a tour operator that helps teachers organise trips abroad, was acquiring extremely expensive traffic for the phrase school trips. To help them figure out what sort of messaging would convert more teachers from “lookers to bookers” we implemented what we call the Content Cluster approach.

We produced and published the following types of content for their website, and each page was optimised for the phrase school trips.

A sales page
A blog post describing the best school trips (which of course happened to be theirs!)
An infographic on planning a school trip
A video with an optimised description showcasing some of the client’s favourite primary school trips
In this instance the various pages ranked in multiple positions of the organic search results offering viewers a selection of different content angles related to the search phrase school trips.

Conclusion
Too often an agency or a marketing manager will consider that their job is done if they deliver a higher volume of traffic to your website. Sadly there’s not much value in having more visits if those visitors aren’t buying more of your product or services.

If your business is suffering from this dilemma then the final piece in the puzzle might be your sales messaging. With higher traffic volume comes the opportunity to experiment on those viewers.

Formulate a medley of different notions of intent that your chosen key phrases might contain and then create different types of content that speaks to each of those intents.
And finally, set up some proper experiments to give you the hard data that could make the difference between expensive but useless traffic and expensive but highly profitable traffic.
Laura Bolick is Head of Content Marketing at LeadGeneratorsDigital, a London based boutique online marketing agency with 20 years’ experience generating enviable results for their clients across multiple industry sectors.
george MH is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-19-2019, 09:42 AM   #2
The Porn Nerd
Living The Dream
 
The Porn Nerd's Avatar
 
Industry Role:
Join Date: Jun 2009
Location: Inside a Monitor
Posts: 19,132
You realize this is a porn board right?
__________________
My Affiliate Programs:
Porn Nerd Cash | Porn Showcase | Aggressive Gold (Coming Soon)

Over 90 paysites to promote!
ICQ: 579915163
Skype: peabodymedia
The Porn Nerd is online now   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Post New Thread Reply
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >

Bookmarks

Tags
traffic, content, sales, school, phrase, search, owner, driver, marketing, trips, page, jobs, messaging, exchange, money, website, online, phrases, pages, key, converting, viewers, convincing, intent, experiments
Thread Tools



Advertising inquiries - marketing at gfy dot com

Contact Admin - Advertise - GFY Rules - Top

©2000-, AI Media Network Inc



Powered by vBulletin
Copyright © 2000- Jelsoft Enterprises Limited.