Google to acquire DoubleClick for $3.1 billion - GoFuckYourself.com

Digipimp · 04-13-2007, 03:13 PM

yo word nikka

scottybuzz · 04-13-2007, 03:13 PM

i ate you! yum yum

edit-dam digipimp :/

spunkmaster · 04-13-2007, 03:26 PM

SAN FRANCISCO (Reuters) - Web advertising leader Google Inc. (NasdaqGS:GOOG - News) said on Friday it will acquire DoubleClick Inc., a leading online advertising network, for $3.1 billion, consolidating Google's grip on the Internet ad market.

The deal represents the largest acquisition in Google's history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube. Terms of the deal call for Google to pay cash to DoubleClick investors.

The DoubleClick acquisition promises to fortify Google, the juggernaut of search-based advertising on the Web, as it expands into print, radio, video, mobile and TV ad markets. The combination should also bolster the ad targeting and analysis capabilities that Google can offer advertising customers.

DoubleClick, a dot-com stock market star and leading independent player in the first generation of online advertising during the 1990s, has been majority-owned by San Francisco private equity firm Hellman & Friedman since 2005.

Hellman & Friedman paid $1.1 billion in stock and debt for its stake. JMI Management is a co-investor in the company.

The Wall Street Journal had reported last week that Microsoft Corp. (NasdaqGS:MSFT - News), which was involved in bidding for DoubleClick, pulled back after the auction price rose above $2 billion. Yahoo Inc. (NasdaqGS:YHOO - News) and Time Warner Inc.'s (NYSE:TWX - News) AOL online unit were also said to have eyed a DoubleClick bid.

New York-based DoubleClick was the most successful Internet start-up to emerge out of so-called Silicon Alley, the downtown Manhattan corridor that gave birth to dozens of start-ups which sought to move Madison Avenue advertising online.

DoubleClick, founded in 1996, offers a digital marketplace that connects advertising agencies, marketers and Web site publishers seeking to place online ads. It has more than 1,500 corporate clients.

The company hired investment bank Morgan Stanley in March to help explore its options, including a possible stock market listing. Hellman & Friedman set a price tag of at least $2 billion for the advertising company, according to a Wall Street Journal report late last month.

Shares of Google, which dipped $1.10 in regular session trading on Nasdaq ahead of the news, fell another $3.28 to $463.01 in after-hours trade following the announcement, a roughly 1 percent decline on the day.

(Additional reporting by Paul Thomasch, Michele Gershberg and Robert MacMillan in New York)

Jman · 04-13-2007, 03:30 PM

CASHING!!!!!! Fuck man going for Monopoly ;-)

Matt 26z · 04-13-2007, 03:31 PM

I'm not too happy about this. We need competition among the ad networks.

scottybuzz · 04-13-2007, 03:32 PM

thats pretty big news that.

madawgz · 04-13-2007, 03:32 PM

wow thats a big purchase

WebairGerard · 04-13-2007, 03:32 PM

Google is taking over the planet

KaliC · 04-13-2007, 03:37 PM

good for them, probably a one two man show.

Drake · 04-13-2007, 03:48 PM

Talk about an expanding empire.

WiredGuy · 04-13-2007, 03:55 PM

Wow, I thought doubleclick was a company that lost ground since its peak in the 90's when the bubble burst. I had no idea they were still a major player.
WG

fallenmuffin · 04-13-2007, 03:57 PM

I thought the news said 3.2Bill

Vendot · 04-13-2007, 04:29 PM

Quote:

Originally Posted by WiredGuy

Wow, I thought doubleclick was a company that lost ground since its peak in the 90's when the bubble burst. I had no idea they were still a major player.
WG

likewise..... im amazed at that price.

I had the idea in my head that doubleclick was practically worthless today compared to what it was before. their payouts fell to almost nil in a lot of categories as an affiliate so i figured they were crashing.

Splum · 04-13-2007, 05:01 PM

Google is evil, but as long as it makes money for me I dont give a fuck.

04-13-2007, 03:13 PM	#1
Digipimp BP4L OT DL Join Date: Mar 2003 Location: BP4L Swap Meet Posts: 13,481	yo word nikka __________________ Still Hosting at Webair and You Should Be Too

04-13-2007, 03:13 PM	#2
scottybuzz Too lazy to set a custom title Industry Role: Join Date: May 2006 Location: NY Posts: 14,800	i ate you! yum yum edit-dam digipimp :/ __________________ $$$$$ MAKE HUGE MONEY IN CAMS - CLICK HERE $$$$$

04-13-2007, 03:26 PM	#3
spunkmaster Confirmed User Join Date: Jan 2004 Posts: 2,052	SAN FRANCISCO (Reuters) - Web advertising leader Google Inc. (NasdaqGS:GOOG - News) said on Friday it will acquire DoubleClick Inc., a leading online advertising network, for $3.1 billion, consolidating Google's grip on the Internet ad market. The deal represents the largest acquisition in Google's history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube. Terms of the deal call for Google to pay cash to DoubleClick investors. The DoubleClick acquisition promises to fortify Google, the juggernaut of search-based advertising on the Web, as it expands into print, radio, video, mobile and TV ad markets. The combination should also bolster the ad targeting and analysis capabilities that Google can offer advertising customers. DoubleClick, a dot-com stock market star and leading independent player in the first generation of online advertising during the 1990s, has been majority-owned by San Francisco private equity firm Hellman & Friedman since 2005. Hellman & Friedman paid $1.1 billion in stock and debt for its stake. JMI Management is a co-investor in the company. The Wall Street Journal had reported last week that Microsoft Corp. (NasdaqGS:MSFT - News), which was involved in bidding for DoubleClick, pulled back after the auction price rose above $2 billion. Yahoo Inc. (NasdaqGS:YHOO - News) and Time Warner Inc.'s (NYSE:TWX - News) AOL online unit were also said to have eyed a DoubleClick bid. New York-based DoubleClick was the most successful Internet start-up to emerge out of so-called Silicon Alley, the downtown Manhattan corridor that gave birth to dozens of start-ups which sought to move Madison Avenue advertising online. DoubleClick, founded in 1996, offers a digital marketplace that connects advertising agencies, marketers and Web site publishers seeking to place online ads. It has more than 1,500 corporate clients. The company hired investment bank Morgan Stanley in March to help explore its options, including a possible stock market listing. Hellman & Friedman set a price tag of at least $2 billion for the advertising company, according to a Wall Street Journal report late last month. Shares of Google, which dipped $1.10 in regular session trading on Nasdaq ahead of the news, fell another $3.28 to $463.01 in after-hours trade following the announcement, a roughly 1 percent decline on the day. (Additional reporting by Paul Thomasch, Michele Gershberg and Robert MacMillan in New York) __________________

04-13-2007, 03:30 PM	#4
Jman Too lazy to set a custom title Industry Role: Join Date: Sep 2003 Location: Canuckstikan Posts: 22,790	CASHING!!!!!! Fuck man going for Monopoly ;-) __________________ email: [email protected] Best AI Affiliate Program Niche Dating Program PPS! FantasyXXX.AI Teams: jean.francois.laverdiere TG: @jman1216

04-13-2007, 03:32 PM	#6
scottybuzz Too lazy to set a custom title Industry Role: Join Date: May 2006 Location: NY Posts: 14,800	thats pretty big news that. __________________ $$$$$ MAKE HUGE MONEY IN CAMS - CLICK HERE $$$$$

04-13-2007, 03:31 PM	#5
Matt 26z So Fucking Banned Industry Role: Join Date: Apr 2002 Location: ¤ª"˜¨๑۩۞۩๑¨˜"ª¤ Posts: 18,481	I'm not too happy about this. We need competition among the ad networks.

04-13-2007, 03:32 PM	#7
madawgz 8.8.8.8 Industry Role: Join Date: Mar 2006 Location: Noordermarkt Posts: 30,509	wow thats a big purchase __________________ TAEMDLRMSKRJIXMRLSMRJ.

04-13-2007, 03:32 PM	#8
WebairGerard Confirmed User Industry Role: Join Date: Sep 2005 Posts: 8,113	Google is taking over the planet __________________

04-13-2007, 03:37 PM	#9
KaliC Sexy Beast Industry Role: Join Date: Jan 2005 Posts: 617	good for them, probably a one two man show. __________________ AdultWebHosting.com

04-13-2007, 03:48 PM	#10
Drake Hello world! Industry Role: Join Date: Mar 2003 Posts: 12,508	Talk about an expanding empire.

04-13-2007, 03:55 PM	#11
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,490	Wow, I thought doubleclick was a company that lost ground since its peak in the 90's when the bubble burst. I had no idea they were still a major player. WG __________________ I play with Google.

04-13-2007, 03:57 PM	#12
fallenmuffin Confirmed User Industry Role: Join Date: Nov 2005 Posts: 8,170	I thought the news said 3.2Bill

04-13-2007, 05:01 PM	#14
Splum Confirmed User Join Date: May 2003 Location: USA Posts: 6,195	Google is evil, but as long as it makes money for me I dont give a fuck.