RollingStone Magazine Wants to Charge Me - GoFuckYourself.com

TheGoldenChild · 05-14-2004, 02:41 PM

$35,000 for a half of a page which is essentially good for only two weeks in the magazine

I am buying ads for 1 NIGHT IN PARIS the DVD -

1.2 million circulations...

Would yu buy this spot or buy billboards in major markets and radio like Stern?

I am curious to hear what you guys think.

I am passing on Rolling Stone, and hopefully buying bus signage, radio, and billboards

EscortBiz · 05-14-2004, 02:44 PM

ok i would do late night commercials way better bang and way easier to sell

Jman · 05-14-2004, 02:44 PM

Stern is Killa for advertising

SykkBoy · 05-14-2004, 02:53 PM

I would think Maxim or Stuff would be a better buy...

...or http://www.niftynickel.com/

EscortBiz · 05-14-2004, 02:54 PM

i would avoid print to start

EviLGuY · 05-14-2004, 03:20 PM

Yeah print sounds like it'd be a waste of $$$.

Hollywood Horwitz · 05-14-2004, 05:11 PM

yep ,i used to sell print, its a great way to waste some money unless yer advertising a event full page .

Rictor · 05-14-2004, 05:17 PM

Go with billboards. You will get press when the local residents of wherever you put them up try to have them taken down because they find them offensive. You'll get in newspapers, magainzes, and on TV for free.

hershie · 05-14-2004, 05:19 PM

Quote:

Originally posted by Rictor
Go with billboards. You will get press when the local residents of wherever you put them up try to have them taken down because they find them offensive. You'll get in newspapers, magainzes, and on TV for free.

The outdoor ad companies may never approve the ad to begin with possibly.

Mr.Fiction · 05-14-2004, 06:34 PM

Billboards are not going to be cheaper than that if you are planning to have great locations in big cities.

JulianSosa · 05-14-2004, 06:39 PM

Quote:

Originally posted by EscortBiz
ok i would do late night commercials way better bang and way easier to sell

Good advice for sure

baddog · 05-14-2004, 06:40 PM

Quote:

Originally posted by kBizzle
$35,000 for a half of a page which is essentially good for only two weeks in the magazine

I am buying ads for 1 NIGHT IN PARIS the DVD -

1.2 million circulations...

Would yu buy this spot or buy billboards in major markets and radio like Stern?

I am curious to hear what you guys think.

I am passing on Rolling Stone, and hopefully buying bus signage, radio, and billboards

Not sure if you can even get Stern. . . .I talked to them a few weeks ago, and they are not real enthusiastic about accepting adult advertising right now

Joesho · 05-14-2004, 07:02 PM

That sounds like an awful lot of money, when I got their media pack to advertise the 420 calendar in, I din't see prices anywhere near that amount for a full page add, sounds like maybe somebody is giving you the ole stick in the ass in this scenario KB

Mr. Jim · 05-14-2004, 07:11 PM

direct response.....you will get the most bang for the buck.....even an edited down version

hershie · 05-14-2004, 07:21 PM

Quote:

Originally posted by EscortBiz
ok i would do late night commercials way better bang and way easier to sell

I disagree. I imagine you can get much bigger reach for the CPM elsewhere and from the response to the other Paris video, it seems to strike a postive reaction in lots of demographics that print, radio, prime time TV... will reach. I would want to spend my money going for a broader audience than late night informercials here.

TheGoldenChild · 05-14-2004, 07:29 PM

Meeting with 97.1 FM for Leykis and Stern spots- Stern is on Infinity Networks which is much different than Clear Channel

Billboards will be purchased as well.

TheJimmy · 05-14-2004, 08:04 PM

Quote:

Originally posted by Joesho
That sounds like an awful lot of money, when I got their media pack to advertise the 420 calendar in, I din't see prices anywhere near that amount for a full page add, sounds like maybe somebody is giving you the ole stick in the ass in this scenario KB

that does sound pretty high, HOWEVER....

as for blowing a load on print, I'd consider the impact of people that keep magazines around for a few months, years, etc....it's nice to have eyeballs looking at it over time versus the one time bang of a radio/schedule or billboard...not many people that I know record radio shows and play them back over and over, or keep old billboards in their 'billboard rack' in the dentists office....

however...I think you're primarily going for more of a large immediate SPLASH of promo, then yes...shooting for billboards and radio are higher in priority...

Power 106 and KROQ still biggies in LA these days? I'd hit them up for sure if they still controll the number of ears that they used to...

hershie · 05-14-2004, 08:10 PM

Quote:

Originally posted by TheJimmy
that does sound pretty high, HOWEVER....

as for blowing a load on print, I'd consider the impact of people that keep magazines around for a few months, years, etc....it's nice to have eyeballs looking at it over time versus the one time bang of a radio/schedule or billboard...not many people that I know record radio shows and play them back over and over, or keep old billboards in their 'billboard rack' in the dentists office....

however...I think you're primarily going for more of a large immediate SPLASH of promo, then yes...shooting for billboards and radio are higher in priority...

Power 106 and KROQ still biggies in LA these days? I'd hit them up for sure if they still controll the number of ears that they used to...

Repitition is equally as important as reach in most instances, and with radio - they will not be buying one spot but a series over a few weeks... and with billboards many will be driving by the same route on their way to work...everyday and see it many times. You get repitition more in radio and outdoor ad than you do in print no matter how long it hangs around on the coffee table.

IKE · 05-14-2004, 08:35 PM

KB I can help you out with print space. Call me on monday.

05-14-2004, 02:41 PM	#1
TheGoldenChild Confirmed User Join Date: May 2002 Location: Pacific Palisades Posts: 6,940	RollingStone Magazine Wants to Charge Me $35,000 for a half of a page which is essentially good for only two weeks in the magazine I am buying ads for 1 NIGHT IN PARIS the DVD - 1.2 million circulations... Would yu buy this spot or buy billboards in major markets and radio like Stern? I am curious to hear what you guys think. I am passing on Rolling Stone, and hopefully buying bus signage, radio, and billboards __________________

05-14-2004, 02:44 PM	#2
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05-14-2004, 02:44 PM	#3
Jman Too lazy to set a custom title Industry Role: Join Date: Sep 2003 Location: Canuckstikan Posts: 22,790	Stern is Killa for advertising __________________ email: [email protected] Best AI Affiliate Program Niche Dating Program PPS! FantasyXXX.AI Teams: jean.francois.laverdiere TG: @jman1216

05-14-2004, 02:53 PM	#4
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	I would think Maxim or Stuff would be a better buy... ...or http://www.niftynickel.com/ __________________ Support my new movie “The Second Coming”

05-14-2004, 02:54 PM	#5
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	i would avoid print to start __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

05-14-2004, 03:20 PM	#6
EviLGuY So Fucking Banned Join Date: Apr 2003 Location: malta Posts: 12,745	Yeah print sounds like it'd be a waste of $$$.

05-14-2004, 05:11 PM	#7
Hollywood Horwitz Porn To ROCK! Industry Role: Join Date: Dec 2003 Location: Hollywood Posts: 4,357	yep ,i used to sell print, its a great way to waste some money unless yer advertising a event full page . __________________ Ross Horwitz Skype: RossAngeles666 Online Ad Sales / Email / Display Ads / Mobile Cell.323.949.4313 [email protected]

05-14-2004, 05:17 PM	#8
Rictor Old Timer Industry Role: Join Date: Jan 2001 Location: Indianapolis Posts: 12,208	Go with billboards. You will get press when the local residents of wherever you put them up try to have them taken down because they find them offensive. You'll get in newspapers, magainzes, and on TV for free.

05-14-2004, 06:34 PM	#10
Mr.Fiction Confirmed User Join Date: Feb 2002 Location: Free Speech Land Posts: 9,484	Billboards are not going to be cheaper than that if you are planning to have great locations in big cities. __________________ Don't be lazy, protect free speech: ACLU \| Free Speech Coalition \| EFF \| IMPA

05-14-2004, 07:02 PM	#13
Joesho want to get in shape Join Date: Jan 2003 Location: on the lake Posts: 12,329	That sounds like an awful lot of money, when I got their media pack to advertise the 420 calendar in, I din't see prices anywhere near that amount for a full page add, sounds like maybe somebody is giving you the ole stick in the ass in this scenario KB __________________ Got any domains to sell? I proudly host all my stuff at www.rackco.com

05-14-2004, 07:11 PM	#14
Mr. Jim Confirmed User Join Date: Mar 2003 Posts: 4,372	direct response.....you will get the most bang for the buck.....even an edited down version

05-14-2004, 07:29 PM	#16
TheGoldenChild Confirmed User Join Date: May 2002 Location: Pacific Palisades Posts: 6,940	Meeting with 97.1 FM for Leykis and Stern spots- Stern is on Infinity Networks which is much different than Clear Channel Billboards will be purchased as well. __________________

05-14-2004, 08:35 PM	#19
IKE Confirmed User Join Date: Jan 2002 Location: seattle wa usa Posts: 358	KB I can help you out with print space. Call me on monday.