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[LosPollos]

TOP-20 by eCPM in Adult Dating: Australia Takes the Lead

The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):

1. Australia — $67.9
2. New Zealand — $58.5
3. Denmark — $54.2
4. Slovenia — $53.6
5. Belgium — $49.8
6. United Kingdom — $48.3
7. Switzerland — $46.9
8. Canada — $44.7
9. USA — $44.2
10. Israel — $42.8
11. Finland — $39.5
12. Norway — $36.4
13. Germany — $33.5
14. Austria — $31.1
15. Croatia — $28.3
16. Luxembourg — $25.7
17. Sweden — $23.2
18. Netherlands — $21.9
19. Ireland — $20.4
20. Kazakhstan — $19.6

Insights for affiliates:

- Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
- Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
- New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.

[LosPollos]

TOP-20 by eCPM in iGaming: Italy #1
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

TOP-20 countries by eCPM (iGaming):

1. Italy — $186.5
2. Azerbaijan — $180.1
3. Switzerland — $126.5
4. Australia — $119.5
5. Egypt — $87.8
6. United Kingdom — $61.1
7. Netherlands — $55.8
8. Spain — $49.4
9. GCC — $38.8
10. Turkey — $37.8
11. Canada — $34.4
12. Germany — $33.7
13. USA — $32.6
14. Poland — $30.8
15. Russia — $27.7
16. France — $25.1
17. Brazil — $22.2
18. Austria — $22.0
19. Sweden — $21.1
20. Belgium — $19.8

Insights for affiliates:

• Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
• Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
• There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.

[LosPollos]

TOP-20 by eCPM in Dating: Canada #5 | Facebook

In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.

TOP-20 countries by eCPM (Dating, Facebook Only):

1. Australia — $92.4
2. Switzerland — $85.9
3. New Zealand — $81.8
4. Norway — $76.1
   
5. Canada — $74.3
   
6. Denmark — $73.9
7. Austria — $70.2
8. United States — $65.7
9. Germany — $62.5
10. Belgium — $62.4
11. Sweden — $59.7
12. United Kingdom — $45.0
13. Ireland — $44.5
14. Czech Republic — $44.4
15. Netherlands — $36.1
16. Greece — $28.7
17. Finland — $26.4
18. Spain — $23.2
19. Poland — $21.6
20. Italy — $20.3

Insights on Dating in Canada

- Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
- French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.

[LosPollos]

TOP-20 by eCPM in Сams: USA #1



TOP-20 by eCPM in Сams: USA #1

Today is Friday, which means it’s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.

TOP-20 countries by eCPM (Cams):

1. United States — $79.1
2. Czech Republic — $68.3
3. Switzerland — $67.4
4. Germany — $63.9
5. Israel — $58.1
6. Slovakia — $56.2
7. Australia — $49.6
8. Belarus — $47.1
9. Belgium — $42.3
10. France — $39.6
11. United Kingdom — $35.7
12. Greece — $32.8
13. Turkey — $29.6
14. Italy — $27.5
15. Poland — $23.1
16. Sweden — $19.4
17. Russia — $17.6
18. Ireland — $14.9
19. Canada — $12.7
20. Portugal — $11.4

Insights for affiliates:

• Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
• Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
• Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the user’s device and attract attention without the banner ads’ aggressiveness.
• It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Denmark #4

This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.

TOP-20 countries by eCPM (Adult Dating):

1. Australia — $63.9
2. New Zealand — $59.1
3. Canada — $47.6
4. Denmark — $46.2
5. Switzerland — $45.3
6. United Kingdom — $41.6
7. United States — $41.3
8. Slovenia — $40.2
9. Austria — $39.9
10. Norway — $39.2
11. Germany — $37.1
12. Belgium — $35.4
13. Sweden — $31.8
14. Croatia — $31.5
15. Ireland — $29.4
16. Indonesia — $28.3
17. Luxembourg — $27.4
18. Finland — $26.6
19. Israel — $25.2
20. Greece — $23.7

Insights for affiliates:

• CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
• Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.

[LosPollos]

TOP-20 by eCPM in Adult Games: Italy #1

Trick or treat? Happy Halloween, everyone! Friday is here, and we’re back with our eCPM leaders. This week, Italy takes the top spot with a result of $85.9.

TOP-20 Countries by eCPM (Adult Games):

1. Italy — $85.9
2. Austria — $78.2
3. Sweden — $63.7
4. Slovakia — $62.9
5. Canada — $58.3
6. Russia — $56.4
7. Australia — $54.7
8. Romania — $48.2
9. United States — $43.5
10. Germany — $42.7
11. United Kingdom — $39.6
12. France — $38.4
13. Spain — $35.2
14. Netherlands — $29.1
15. Switzerland — $27.6
16. Croatia — $25.8
17. Greece — $19.1
18. Turkey — $16.5
19. Finland — $14.8
20. Japan — $13.2

Insights for affiliates:

• Italy is on the list of countries where adult advertising is permitted and not overly restricted.
• All text on creatives, pre-lands, and landing pages must be in Italian.
• According to global data from adult websites, peak traffic occurs between approximately 9 p.m. and 1 a.m.
• Demonstrate gameplay in your ads. Instead of a static banner, try a GIF with gameplay.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Austria # 3

In the new eCPM ranking for the Casual Dating vertical, Austria takes third place with a result of $45.8. The GEO shows steady growth and requires a careful creative approach, considering both seasonality and local advertising restrictions.

TOP-20 Countries by eCPM (Casual Dating):

1. Switzerland — $57.8
2. Israel — $47.3
3. Austria — $45.8
4. United States — $44.7
5. Norway — $43.9
6. Australia — $43.6
7. United Kingdom — $40.5
8. Sri Lanka — $39.4
9. Sweden — $38.3
10. Belgium — $36.2
11. Italy — $34.1
12. Germany — $32.5
13. Poland — $31.4
14. Spain — $29.3
15. Canada — $28.9
16. Turkey — $27.1
17. France — $26.8
18. Indonesia — $26.2
19. Uzbekistan — $25.7
20. Netherlands — $21.6

Insights for affiliates:

• The reserved Austrians largely mirror the behavior of the German audience, where natural and realistic creatives receive the greater response.
• Take seasonality into account. It is currently the off-season in Austria, so it is worth using German language in your creatives, but the tourist season begins at the end of November, so it is worth switching to a multilingual format.
• Austria has restrictions on aggressive advertising, and the casual dating vertical is well suited for launch, as it looks appropriate and meets the requirements of most advertising networks.

[LosPollos]

TOP-20 by eCPM in iGaming: Spain #1

Spain took first place in the weekly eCPM ranking in the iGaming vertical, with a result of $186.15. Find out which audience is showing growth, which offers are driving conversions, and the best traffic sources in our weekly TOP.

TOP-20 Countries by eCPM (iGaming):

1. Spain — $186.15
2. Azerbaijan — $184.01
3. Slovakia — $123.45
4. Australia — $121.6
5. New Zealand — $87.15
6. Portugal — $52.16
7. GCC — $49.12
8. Germany — $46.35
9. Egypt — $39.21
10. Italy — $38.24
11. Turkey — $37.8
12. Netherlands — $34.44
13. France — $33.27
14. United Kingdom — $30.81
15. Turkey — $27.86
16. Argentina — $25.08
17. United States — $22.21
18. Russia — $21.86
19. South Africa — $21.45
20. Greece — $19.9

Insights for affiliates:

• Spain remains a stable and highly liquid market: the number of players aged 25 to 45 is growing, and the average first deposit is increasing. The female audience is strengthening the slots segment.
• The best sources of traffic are Facebook Ads, TikTok Ads, Google UAC, and adult networks. Telegram funnels through sports communities maintain high engagement.
• Simple welcome offers drive conversions: increased first deposit, free spins, and weekly cashback. Users prefer bright, classic slots with fast response times: Book of Dead, Sweet Bonanza, Gates of Olympus. Peak activity is in the evening.
• Funnels with mini-games and fully localized communications in the local language show the best results, ensuring high CR.

[LosPollos]

TOP-20 by eCPM in TikTok: Germany #1

This week, Germany and the Dating vertical lead our eCPM TOP. TikTok remains the key traffic source for this GEO, and the funnel in Germany is fully optimized for TikTok. The creatives on the Smartlink are tailored to a broad TikTok audience, ensuring optimal conversion and efficient Smartlink distribution.

TOP-20 Countries by eCPM (TikTok):

1. Germany — $89.7
2. New Zealand — $73.4
3. Switzerland — $67.6
4. United States — $56.5
5. Belgium — $50.7
6. Australia — $44.6
7. Denmark — $43.1
8. France — $38.3
9. Austria — $36.9
10. Portugal — $35.8
11. Luxembourg — $32.5
12. Norway — $32.7
13. United Kingdom — $32.2
14. Canada — $31.3
15. Ireland — $31.1
16. Spain — $29.4
17. Netherlands — $29.3
18. Czech Republic — $25.2
19. Türkiye — $24.6
20. Croatia — $24.3

Insights for affiliates:

• The age of German TikTok users continues to rise, and with properly configured targeting for the 30+ segment, you can achieve high-quality traffic.
• Up to date TikTok trends adapted to Dating vertical increase CTR.
• The German audience responds better to DE-language text, ENG can also be used, but conversion will be lower.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Slovenia #2

Hi, everyone! In our weekly eCPM ranking this week, Adult Dating vertical. Slovenia ranked in second place with $57.3. Despite the high conversion cost, GEO remains extremely attractive.

TOP-20 Countries by eCPM:

1. New Zealand — $64.7
2. Slovenia — $57.3
3. Australia — $51.2
4. Croatia — $49.7
5. Israel — $48.4
6. Canada — $47.8
7. Belgium — $43.5
8. Sweden — $42.9
9. United States — $41.8
10. Denmark — $41.5
11. United Kingdom — $40.2
12. Switzerland — $37.6
13. Germany — $35.8
14. Austria — $35.2
15. Greece — $29.8
16. Norway — $29.5
17. Czech Republic — $27.3
18. France — $24.1
19. Netherlands — $22.6
20. Spain — $19.3

Insights for affiliates:

• Adult audience. Average age is around 44, with men aged 30-55 being the most active. Those over 45 are especially keen on dating and webcams.
• Smartlinks are a must-have for traffic with push notifications and pop-ups. They maximize monetization of each click in low-traffic conditions and mixed audiences.
• Creatives with a city reference (macro [CITY]) boost CR. Example: “Are you from Maribor? Me too”. This approach is particularly relevant for this geo, as the country is small and personalization by city will have a good effect.

[LosPollos]

TOP-20 by eCPM in Cams: France #1

Did you know that France is one of the world’s largest consumers of adult content? Our new eCPM ranking confirms this, with France in first place at $78.4.

TOP-20 Countries by eCPM:

1. France — $78.4
2. Slovenia — $73.5
3. Australia — $68.9
4. Switzerland — $62.1
5. Israel — $60.4
6. Finland — $57.3
7. Sweden — $54.8
8. Italy — $51.6
9. Slovakia — $49.2
10. Czech Republic — $47.3
11. Denmark — $45.1
12. Greece — $39.6
13. United Kingdom — $37.4
14. Germany — $35.8
15. United States — $31.2
16. Norway — $27.9
17. Spain — $21.5
18. Argentina — $19.3
19. Belgium — $18.6
20. Poland — $17.2

Insights for affiliates:

• France is one of the most regulated GEOs in Europe. Targeting must focus strictly on the 18+ audience, since other users will not pass KYC.
• Avoid any elements that imitate real social-media UI, as this significantly increases the risk of bans.
• Use the French language along with city-level localization
• Organic search remains one of the highest-quality channels because users actively look for this type of content themselves.

[LosPollos]

TOP-20 by eCPM in Adult Games: Netherlands #1

Hello, everyone! In our weekly eCPM digest, this week we focus on the Adult Games vertical, with the Netherlands leading the rankings with a score of $86.1.

TOP-20 Countries by eCPM:

1. Netherlands — $86.1
2. Hungary — $82.3
3. Greece — $67.5
4. Germany — $64.9
5. Austria — $60.3
6. France — $57.9
7. Canada — $53.4
8. Slovakia — $52.8
9. United Kingdom — $46.7
10. Italy — $42.9
11. Switzerland — $41.5
12. Turkey — $38.1
13. Norway — $34.6
14. Romania — $30.2
15. Bulgaria — $29.7
16. United States — $26.5
17. Finland — $24.8
18. Spain — $19.3
19. Sweden — $18.7
20. Czech Republic — $13.5

Insights for affiliates:

• Adult websites generate massive traffic in the Netherlands. Dutch users rank among the top 10 in the EU by average time spent per session on such platforms.
• In the Netherlands and Italy, around 27% of adult traffic comes from female users, making it reasonable to target women as well, with the right creative approach, they deliver stable monetization and comparable payouts.
• Even a simple Netherlands flag on the CTA button (“Play in NL”) can significantly boost CTR.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Sweden #1

The holidays are approaching, the New Year spirit is slowly coming, and we are here with an updated eCPM rating. This week, the focus is on Sweden and the casual dating vertical with $67.3.

TOP-20 Countries by eCPM:

1. Sweden — $67.3
2. Switzerland — $61.4
3. Australia — $58.8
4. Netherlands — $57.3
5. Norway — $52.6
6. United Kingdom — $46.7
7. Germany — $44.2
8. Austria — $42.6
9. United States — $39.4
10. Canada — $36.2
11. Finland — $34.1
12. Turkey — $33.7
13. Poland — $29.3
14. Italy — $26.5
15. Indonesia — $24.9
16. France — $22.6
17. Mexico — $20.8
18. Spain — $19.9
19. Brazil — $18.3
20. Ukraine — $17.5

Insights for affiliates:

• Life hack: if you are “inspired” by the visuals of well-known Swedish brands, trust in your creative work will be higher.
• The adult audience in Sweden is quite wealthy.
• As always, it is important to remember about localization – Swedish comes first.

[EdSparxx]

after a few pages, not 1 advertisement makes any cents or sense to me. couldn't even describe what you're selln'

[EdSparxx]

imagine years of advertising when nobody know what you're talkin about.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Denmark #1

Hello everyone! We are back from the New Year holidays and continuing our weekly eCPM rankings. This week, the focus is on the Adult Dating vertical, with Denmark taking first place with $69.3.

TOP-20 Countries by eCPM:

1. Denmark — $69.3
2. New Zealand — $62.5
3. Austria — $59.7
4. Australia — $57.2
5. Kazakhstan — $54.5
6. Croatia — $53.7
7. Germany — $48.3
8. Canada — $46.9
9. United States — $45.5
10. Sweden — $44.7
11. Switzerland — $38.2
12. Belgium — $35.4
13. Greece — $32.8
14. United Kingdom — $31.9
15. France — $28.3
16. Uzbekistan — $26.6
17. Israel — $25.4
18. Czech Republic — $23.7
19. Norway — $21.4
20. Spain — $19.2

Insights for affiliates:

• Proximity-based geotargeting is crucial for this GEO; it is better to focus on Copenhagen, Aarhus, Odense, and Aalborg.
• The 30+ segment is a “gold mine” for affiliates. People in this age group are often financially stable and are looking for either serious relationships or short-term connections.
• Using local memes, irony regarding the complexity of the Danish language, or jokes about the weather (“Winter is long, find someone to keep you warm”) builds loyalty and trust.
• Localization: While Danes speak excellent English, ads in the Danish language convert significantly better.

[LosPollos]

TOP-20 by eCPM in Cams: Czech Republic #1

Happy Friday everyone! In our weekly eCPM TOP, the Cams vertical takes the lead this week, with the Czech Republic ranking #1 at an eCPM of $75.8.

TOP-20 Countries by eCPM:

1. Czech Republic — $75.8
2. Estonia — $73.6
3. Slovakia — $71.2
4. Israel — $69.8
5. Belarus — $64.3
6. Norway — $61.2
7. Italy — $59.7
8. Sweden — $58.4
9. France — $53.6
10. Ireland — $47.1
11. Switzerland — $45.9
12. Croatia — $42.8
13. United Kingdom — $36.1
14. Germany — $35.7
15. Finland — $29.4
16. United States — $26.8
17. Spain — $23.1
18. Poland — $19.5
19. Netherlands — $17.4
20. Austria — $16.8

Insights for affiliates:

• Creatives in the Czech language deliver a noticeably higher CR than English versions, even among younger audiences.
• Czech users respond not only to “hot” content, but also to clear value propositions and bonuses.
• A high level of tolerance toward sexuality, gender diversity, and alternative relationship models directly increases acceptance of webcam platforms as a “normal” form of online entertainment in the Czech Republic.

[VibeConnectYPA]

hi..........

[LosPollos]

TOP-20 by eCPM in TikTok: Austria #1

Hey everyone, it’s been a while since TikTok showed up in our weekly rankings, so it’s time to bring it back. This week, we’re looking at the TikTok Dating vertical, and Austria is taking a strong first place with an impressive $92.6 eCPM.

TOP-20 Countries by eCPM:

1. Austria — $92.6
2. Switzerland — $75.4
3. New Zealand — $63.6
4. Germany — $55.1
5. United States — $53.8
6. Jordan — $48.9
7. Ukraine — $47.6
8. Peru — $43.8
9. Australia — $41.4
10. Slovakia — $39.2
11. Cyprus — $37.9
12. Kazakhstan — $36.2
13. Canada — $33.7
14. Georgia — $32.9
15. Denmark — $32.7
16. United Kingdom — $30.7
17. France — $29.2
18. Pakistan — $27.1
19. Netherlands — $26.1
20. Nigeria — $25.9

Insights for affiliates:

• In Austria, messaging around casual dating or shared activities performs especially well, as it also helps reduce moderation risks.
• Localization matters: not just generic DE, but specifically AT-DE. Phrases that feel “German-style” can come across as foreign, so make sure to test Austrian slang and local expressions.
• Use backgrounds in your creatives that resemble Austrian cities (Vienna, Graz, Salzburg) or natural landscapes (the Alps) — this can significantly boost engagement.
• TikTok Music Charts Austria is basically your shortcut to the For You page. Just pick trending local sounds from there and plug them into your creatives to boost your chances of going viral.

[LosPollos]

TOP-20 by eCPM in GayDating: Belgium #1

Hello everyone! It’s already the end of January, the first month of 2026 flew by incredibly fast. We’re back with a new eCPM ranking: this week, the spotlight is on the Gay Dating vertical in Belgium, with an eCPM of $51.8. And, as always, you’ll find useful insights for affiliates in the post.

TOP-20 Countries by eCPM:

1. Belgium — $51.8
2. Australia — $44.7
3. New Zealand — $40.1
4. Switzerland — $39.4
5. Canada — $38.9
6. United States — $37.2
7. Germany — $33.6
8. United Kingdom — $31.2
9. Netherlands — $29.5
10. Denmark — $28.1
11. Poland — $27.0
12. Ireland — $26.3
13. Croatia — $25.9
14. Portugal — $25.8
15. Pakistan — $25.7
16. Spain — $25.3
17. Kazakhstan — $25.1
18. Czech Republic — $24.6
19. Austria — $23.8
20. Italy — $23.5

Insights for affiliates:

• Shorts and Reels featuring real people convert better than static banners.
• Localization: French is more common in Brussels and Wallonia, while Dutch is used in Antwerp and Ghent. English performs very well in Brussels due to the large expat community. Try using automatic localization based on browser language so users see creatives in the language they are most familiar with.
• Use a comic-style approach in your creatives. Comics are popular in Belgium, so this visual style increases engagement, builds trust, and makes ads feel more native to the local audience.

[LosPollos]

TOP-20 by eCPM on Facebook: Finland #1

Hello everyone! Wishing you a great weekend. We’re back with our weekly eCPM digest.
This week, we’ve prepared a ranking for Facebook Dating, with Finland leading the list at $86.7 eCPM.

TOP-20 Countries by eCPM:

1. Finland — $86.7
2. Luxembourg — $81.4
3. Norway — $79.3
4. Denmark — $76.2
5. Switzerland — $68.5
6. Germany — $64.1
7. Belgium — $62.9
8. Austria — $58.3
9. Sweden — $54.1
10. Australia — $52.6
11. Canada — $49.7
12. Slovenia — $43.8
13. Czech Republic — $36.5
14. New Zealand — $32.9
15. United Kingdom — $31.4
16. Netherlands — $28.7
17. Ireland — $25.9
18. United States — $18.3
19. Spain — $16.4
20. Croatia — $15.2

Insights for affiliates:

• The Finnish language is unique, and machine translation often looks unnatural. Use native speakers or high-quality human translation. While English performs well in Finland and is widely spoken, using Finnish typically delivers higher conversion rates.
• Consider funnels via FB Messenger or WhatsApp. Finns value privacy and prefer starting with a conversation in a messenger. The conversion from a click to a started chat can be cheaper than direct website registration.
• February 14 is impossible to ignore – Valentine’s Day is the key seasonal moment. Leverage it in your creatives with messages like: “Find someone you won’t get bored with on this day.”

[LosPollos]

TOP-20 by eCPM in Adult Games: Austria #1

Hello everyone! In this week’s eCPM digest, the spotlight is on the Adult Games vertical, with Austria leading the ranking at $85.3.

TOP-20 Countries by eCPM:

1. Austria — $85.3
2. Switzerland — $79.6
3. Slovakia — $74.1
4. Sweden — $68.2
5. Belgium — $63.9
6. Spain — $57.4
7. Germany — $52.8
8. Australia — $51.6
9. Netherlands — $49.3
10. United Kingdom — $47.2
11. Taiwan — $45.8
12. Italy — $36.1
13. France — $34.9
14. Poland — $31.7
15. Turkey — $28.5
16. Norway — $26.4
17. United States — $23.9
18. Denmark — $18.7
19. Czech Republic — $16.5
20. Canada — $14.2

Insights for affiliates:

• Offers with AI partners are now widely represented in the funnel, so keep this in mind in your creatives.
• Using local dialects and slang in creatives increases CTR.
• Traffic from adult sites shows good conversion when using the right creatives.

[LosPollos]

TOP-20 by eCPM in Adult Games: USA # 4

The United States hasn’t appeared in our weekly eCPM overviews for quite some time, so this week the focus is on this GEO. Ranking 4th with a $49.9 eCPM, the US confirms steady demand even in a highly competitive market.

TOP-20 Countries by eCPM:

1. Australia — $70.3
2. Denmark — $59.2
3. New Zealand — $58.1
   
4. United States — $49.9
   
5. Greece — $48.2
6. Slovenia — $45.7
7. Czech Republic — $44.2
8. Germany — $39.6
9. United Kingdom — $37.8
10. Canada — $36.1
11. Austria — $35.4
12. Sweden — $35.1
13. Finland — $33.7
14. Switzerland — $32.2
15. Belgium — $30.8
16. Norway — $29.4
17. Indonesia — $27.1
18. Israel — $25.6
19. Netherlands — $22.5
20. Spain — $20.3

Insights for affiliates:

• Ethnicity in specific states, such as a Latin American girl in Miami, shows a higher conversion rate.
• It is worth noting that creatives featuring young girls may generate more clicks, but models aged 30+ are more likely to show a better conversion rate with fewer clicks.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Greece # 5

Greece consistently holds its place in our weekly eCPM ranking. A $42.6 eCPM backed by 90%+ Viber penetration, a vibrant carnival season, and a coffee culture that doubles as a dating funnel — this GEO deserves your attention.

TOP-20 Countries by eCPM:

1. New Zealand $61.9
2. Australia $58.3
3. Denmark $55.2
4. United Kingdom $45.7
5. Greece $42.6
6. Sweden $41.5
7. Belgium $37.3
8. Switzerland $35.2
9. United States $32.1
10. Austria $31.1
11. Canada $28.9
12. Germany $28.6
13. Netherlands $27.9
14. taly $25.8
15. Poland $24.6
16. Spain $19.5
17. Turkey $19.2
18. France $18.4
19. Indonesia $17.4
20. Brazil $16.2

Insights for affiliates:

• Viber has 90%+ penetration in Greece. It’s the dominant messenger - unlike the rest of Europe - making it a massively underused traffic channel.
• Ads in Greek convert significantly better than English, but it’s critical to use the informal register - formal language feels corporate and kills trust in dating creatives.
• First dates in Greece almost always revolve around coffee . It’s a universal key that can mean anything from a friendly meetup to an invitation after which you only come home in the morning. That’s why creatives with café scenarios and coffee-date angles feel far more native than generic “meet hot singles” messaging.
• Greece's Carnival season (Apokries, January-March), including Patras Carnival - Europe's largest with 30,000+ costumed participants - is a hidden dating campaign peak that most affiliates miss entirely.

Start earning! →

[LosPollos]

TOP-20 by eCPM in Tik Tok Dating: Sweden #1

Sweden leads the TikTok Dating ranking with an eCPM of $91.8. With 3.3 million TikTok users aged 18+, a dating culture rooted in gender equality, and peak engagement on weekends, the Swedish market is worth keeping an eye on this week.

TOP-20 Countries by eCPM:

1. 🇸🇪 Sweden — $91.8
2. 🇦🇹 Austria — $76.2
3. 🇨🇿 Czech Republic — $62.9
4. 🇺🇸 United States — $56.3
5. 🇩🇪 Germany — $54.3
6. 🇨🇭 Switzerland — $49.5
7. 🇫🇷 France — $46.8
8. 🇮🇱 Israel — $44.6
9. 🇮🇪 Ireland — $40.9
10. 🇪🇸 Spain — $38.7
11. 🇬🇧 United Kingdom — $38.4
12. 🇮🇹 Italy — $35.8
13. 🇨🇦 Canada — $34.1
14. 🇦🇺 Australia — $33.2
15. 🇳🇱 Netherlands — $31.9
16. 🇩🇰 Denmark — $31.3
17. 🇭🇷 Croatia — $28.7
18. 🇧🇪 Belgium — $27.6
19. 🇳🇿 New Zealand — $26.3
20. 🇳🇴 Norway — $25.7

Insights for affiliates:

• 3.3 million Swedes aged 18+ use TikTok — the largest market in Scandinavia.
• Swedes are comfortable with bold creatives and trust scenarios where a woman initiates contact. In a culture built on gender equality, female initiative in dating is completely normal.
• St. Patrick’s Day (March 17) is widely celebrated in Sweden, with themed pub weeks running March 11–22 — a great opportunity to refresh working creatives with festive angles.
• Swedes tend to be reserved and fairly introverted, but on Friday and Saturday evenings they open up easily — shifting ad spend toward weekends boosts engagement.

[LosPollos]

TOP-20 by eCPM in iGaming: Australia #1

Australia leads the iGaming eCPM ranking at $182.7 — the highest eCPM across all GEOs, over 9x the list average.

TOP-20 Countries by eCPM:

1. 🇦🇺 Australia — $182.7
2. 🇺🇦 Ukraine — $122.4
3. 🇭🇺 Hungary — $95.9
4. 🇳🇱 Netherlands — $57.3
5. 🇨🇭 Switzerland — $52.1
6. 🇩🇪 Germany — $44.6
7. 🇬🇧 United Kingdom — $41.8
8. 🇮🇹 Italy — $38.5
9. 🇪🇬 Egypt — $35.7
10. 🇺🇸 United States — $34.9
11. 🇹🇷 Turkey — $31.6
12. 🇧🇩 Bangladesh — $28.4
13. 🇵🇹 Portugal — $26.2
14. 🇲🇾 Malaysia — $23.5
15. 🇪🇹 Ethiopia — $22.9
16. 🇷🇴 Romania — $22.1
17. 🇮🇳 India — $20.7
18. 🇫🇷 France — $20.1
19. 🇨🇦 Canada — $19.4
20. 🇹🇯 Tajikistan — $19.2

Insights for affiliates:

• Build your creative content around entertainment, excitement, and the thrill of winning. For Australians, gambling is a hobby and a source of excitement, not a way to make money.
• It’s best to present any bonuses as daily cashback or early payouts rather than direct offers. Subtle CTAs work better than aggressive promises.
• Australians call slots “pokies”: using local slang is very important for building trust.

[LosPollos]

TOP-20 by eCPM in Facebook Dating: UK #1

The UK tops the eCPM rankings in the Facebook Dating vertical with a figure of $87.4. Europe’s largest dating market, with an audience that has high purchasing potential.

TOP-20 Countries by eCPM:

1. 🇬🇧 United Kingdom — $87.4
2. 🇦🇹 Austria — $82.3
3. 🇩🇰 Denmark — $81.9
4. 🇨🇭 Switzerland — $76.5
5. 🇫🇮 Finland — $74.2
6. 🇨🇿 Czech Republic — $71.8
7. 🇬🇷 Greece — $69.3
8. 🇧🇪 Belgium — $64.5
9. 🇦🇺 Australia — $62.1
10. 🇨🇦 Canada — $57.8
11. 🇲🇰 North Macedonia — $53.4
12. 🇳🇿 New Zealand — $51.9
13. 🇸🇪 Sweden — $48.2
14. 🇳🇱 Netherlands — $46.7
15. 🇩🇪 Germany — $39.5
16. 🇺🇸 United States — $36.1
17. 🇮🇪 Ireland — $34.8
18. 🇳🇴 Norway — $27.9
19. 🇯🇵 Japan — $21.5
20. 🇮🇹 Italy — $14.6

Insights for affiliates:

• Targeting cities outside London (Manchester, Birmingham, Bristol) delivers lower CPC and less competition.
• London pubs have launched “Date My Mate” nights where friends pitch their single mates via PowerPoint slides. Creatives styled as a friend’s slide (“Your mate signed you up”) or “Tired of PowerPoint dating? Try this instead” tap into a viral UK trend of March 2026.

[LosPollos]

TOP 20 by eCPM in Adult Dating: Belgium #4

Belgium is a compact but highly profitable adult dating market for affiliates. This week Belgium ranks fourth by eCPM with a score of $55.3.

TOP 20 countries by eCPM:

1. 🇳🇿 New Zealand — $75.9
2. 🇸🇮 Slovenia — $73.1
3. 🇦🇺 Australia — $65.8
   
4. 🇧🇪 Belgium — $55.3
   
5. 🇨🇿 Czech Republic — $53.6
6. 🇩🇰 Denmark — $51.8
7. 🇫🇮 Finland — $46.5
8. 🇨🇦 Canada — $39.7
9. 🇬🇷 Greece — $38.8
10. 🇬🇧 United Kingdom — $38.1
11. 🇺🇸 United States — $35.2
12. 🇮🇪 Ireland — $33.6
13. 🇩🇪 Germany — $31.3
14. 🇦🇹 Austria — $29.1
15. 🇭🇷 Croatia — $28.0
16. 🇫🇷 France — $27.8
17. 🇳🇴 Norway — $24.5
18. 🇨🇭 Switzerland — $23.8
19. 🇳🇱 Netherlands — $23.1
20. 🇸🇪 Sweden — $22.4

Insights for affiliates:

• In Belgium, it’s worth splitting traffic by browser language into FR (Wallonia + Brussels), NL (Flanders), and EN (Brussels expats).
• French-language creatives in Belgium historically deliver higher CR and ROI than Dutch ones it’s expensive traffic, but with strong performance metrics.

[LosPollos]

TOP-20 by eCPM in Adult Games: Germany #1

Germany is a Tier-1 market with fierce competition for traffic and an audience ready to pay for Adult Games. This week Germany ranks #1 by eCPM at $79.1.

TOP-20 Countries by eCPM:

1. 🇩🇪 Germany — $79.1
2. 🇫🇮 Finland — $73.5
3. 🇦🇺 Australia — $68.2
4. 🇨🇭 Switzerland — $64.9
5. 🇪🇸 Spain — $60.7
6. 🇵🇱 Poland — $59.2
7. 🇨🇿 Czech Republic — $57.1
8. 🇬🇧 United Kingdom — $53.6
9. 🇸🇰 Slovakia — $48.9
10. 🇦🇹 Austria — $46.2
11. 🇮🇹 Italy — $41.7
12. 🇫🇷 France — $39.5
13. 🇭🇺 Hungary — $36.8
14. 🇳🇱 Netherlands — $34.1
15. 🇩🇰 Denmark — $28.7
16. 🇺🇸 United States — $25.9
17. 🇷🇸 Serbia — $23.6
18. 🇵🇹 Portugal — $17.4
19. 🇳🇴 Norway — $15.8
20. 🇨🇦 Canada — $12.9

Insights for affiliates:

• Don’t translate creatives through machine translators, German words are 1.5× longer than English and wreck the creative layout. A native will find shorter, punchier words.
• Use only Hochdeutsch (standard German). Bavarian, Berlin and Saxon dialects a CR killer.
• Target by browser language and OS locale, not just by IP.

[LosPollos]

TOP-20 by eCPM in Gay Dating: Canada #3

Canada is a bilingual market with an English-speaking majority and French-speaking Quebec, where the gay audience is concentrated in Toronto, Montreal, and Vancouver. This week, Canada ranks 3rd by eCPM at $37.4.

TOP-20 countries by eCPM:

1. 🇨🇭 Switzerland — $42.3
2. 🇦🇺 Australia — $38.7
3. 🇨🇦 Canada — $37.4
4. 🇧🇪 Belgium — $35.6
5. 🇵🇹 Portugal — $33.4
6. 🇳🇿 New Zealand — $31.7
7. 🇳🇱 Netherlands — $31.2
8. 🇺🇸 USA — $30.6
9. 🇩🇪 Germany — $28.2
10. 🇦🇹 Austria — $25.7
11. 🇬🇧 UK — $24.1
12. 🇮🇹 Italy — $23.4
13. 🇮🇪 Ireland — $23.1
14. 🇵🇱 Poland — $22.4
15. 🇸🇪 Sweden — $21.3
16. 🇲🇾 Malaysia — $19.6
17. 🇪🇸 Spain — $19.5
18. 🇨🇿 Czech Republic — $18.9
19. 🇫🇷 France — $17.2
20. 🇬🇷 Greece — $16.9

Insights for affiliates:

• Quebec FR is a distinct dialect of French spoken in Canada. Quebec audiences naturally mix English words into their phrases (“M’a checker ton profile”, “Y’a-tu du monde online”). If your creative is written in classical French, locals read it as a “foreign” text and CR drops.
• Canada has 6 time zones, so it’s better to split the campaign into 4 timezone groups (Atlantic, Eastern, Central/Mountain, Pacific) and launch in each group at its local prime time.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Denmark #1

Tiny Scandinavia outperformed the big GEOs again. This week Denmark takes the #1 spot in Casual Dating eCPM at $68.8 — 10% above Australia and nearly double the UK and Germany.

TOP-20 countries by eCPM:

1. 🇩🇰 Denmark — $68.8
2. 🇦🇺 Australia — $62.5
3. 🇸🇪 Sweden — $42.6
4. 🇬🇧 United Kingdom — $40.5
5. 🇩🇪 Germany — $38.3
6. 🇨🇭 Switzerland — $36.2
7. 🇧🇪 Belgium — $27.9
8. 🇨🇿 Czech Republic — $27.9
9. 🇦🇹 Austria — $26.8
10. 🇳🇱 Netherlands — $26.8
11. 🇺🇸 United States — $25.7
12. 🇮🇩 Indonesia — $24.6
13. 🇵🇱 Poland — $24.6
14. 🇨🇦 Canada — $24.6
15. 🇹🇷 Turkey — $20.5
16. 🇫🇷 France — $20.2
17. 🇮🇹 Italy — $19.4
18. 🇪🇸 Spain — $18.4
19. 🇧🇷 Brazil — $18.3
20. 🇲🇽 Mexico — $17.3

Insights for affiliates:

• Copenhagen is oversaturated with tourists and expats — English works there. The real money is in Jutland and the islands (Funen, Bornholm), where Danish-only is the rule and the adult audience delivers a higher CR.
• Prime time is Wednesday and Sunday evenings. On Friday and Saturday Danes are at the bar or hanging out with friends at home, not on their phones.
• In Denmark, the word “date” barely exists as an event. Two polar approaches work: a cozy evening at home, or direct with no hints — there is no middle ground.

[LosPollos]

TOP 20 by eCPM in TikTok Dating: France #1

France is a highly competitive Tier-1 market with a paying audience and steady demand for dating offers year-round. This week France ranks first by eCPM with a score of $64.1.

TOP 20 countries by eCPM:

1. 🇫🇷 France — $64.1
2. 🇨🇦 Canada — $61.2
3. 🇺🇸 United States — $58.1
4. 🇩🇪 Germany — $55.7
5. 🇦🇺 Australia — $55.3
6. 🇧🇪 Belgium — $54.5
7. 🇮🇱 Israel — $53.9
8. 🇳🇿 New Zealand — $52.2
9. 🇨🇭 Switzerland — $50.1
10. 🇵🇹 Portugal — $49.6
11. 🇦🇹 Austria — $48.1
12. 🇩🇰 Denmark — $47.1
13. 🇳🇴 Norway — $46.9
14. 🇳🇱 Netherlands — $46.1
15. 🇬🇧 United Kingdom — $38.4
16. 🇪🇸 Spain — $38.3
17. 🇬🇷 Greece — $37.1
18. 🇮🇹 Italy — $29.6
19. 🇹🇷 Turkey — $25.1
20. 🇨🇿 Czech Republic — $23.4

Insights for affiliates:

• Paris and Lyon are markets for premium offers, Marseille, Nice, and Montpellier work for slightly more casual ones, while Toulouse and Nantes are student cities with a lower average check.
• For the 25+ audience, use “rencontre” (meeting, date) in creatives — it’s clearer than “date”, english words reduce CR.
• Use 3-5 hashtags per video and mix popular ones (#pourtoi) with niche ones (#celibataireparis, #rencontresfrance, #amour2026) to maximize reach.

[LosPollos]

TOP-20 by eCPM in iGaming: United Kingdom #1

The United Kingdom is a market where hundreds of licensed operators compete and where even a single click costs more than the average deposit in LATAM. This week the UK takes 1st place by eCPM at $179.3.

TOP 20 countries by eCPM:

1. 🇬🇧 United Kingdom – $179.3
2. 🇦🇺 Australia – $174
3. 🇬🇷 Greece – $102.1
4. 🇨🇦 Canada – $101.5
5. 🇩🇪 Germany – $77.7
6. 🇮🇹 Italy – $64.1
7. 🇹🇷 Turkey – $54.2
8. 🇺🇸 USA – $52
9. 🇲🇦 Morocco – $50.3
10. 🇬🇪 Georgia – $46.1
11. 🇲🇲 Myanmar – $43.7
12. 🇰🇭 Cambodia – $35.7
13. 🇲🇾 Malaysia – $31.5
14. 🇳🇱 Netherlands – $30.1
15. 🇵🇱 Poland – $29
16. 🇪🇸 Spain – $28.5
17. 🇸🇦 Saudi Arabia – $26.8
18. 🇫🇷 France – $24.6
19. 🇪🇬 Egypt – $23.8
20. 🇹🇯 Tajikistan – $22.7

Insights for affiliates:

• Use «£», «quid», «punters», «mates», «brilliant», «cracking» instead of American slang; British English lifts your CTR.
• Cleaner, more transparent offers with low wagering tend to win in the UK: clear conditions and separate casino/sport creatives. Short and easy-to-grasp bonuses convert more steadily than aggressive x35-x40 ones.
• Brits love their flag. If you weave the Union Jack naturally into the scene (on the wall behind the «winner», or as a logo on a T-shirt), this approach can boost CR.

[LosPollos]

TOP-20 by eCPM in Adult Dating: Sweden #3

This week we are looking at the Adult Dating vertical. Sweden takes 3rd place in the TOP-20 by eCPM with a rate of $65.1.

TOP 20 countries by eCPM:

1. 🇩🇰 Denmark: $73.1
2. 🇦🇺 Australia: $67.2
3. 🇸🇪 Sweden: $65.1
4. 🇳🇿 New Zealand: $58.1
5. 🇸🇮 Slovenia: $52.4
6. 🇫🇮 Finland: $49.3
7. 🇬🇧 United Kingdom: $43.4
8. 🇩🇪 Germany: $43
9. 🇬🇷 Greece: $41.6
10. 🇭🇷 Croatia: $36.4
11. 🇺🇸 USA: $32.5
12. 🇨🇿 Czech Republic: $32.2
13. 🇦🇹 Austria: $31.5
14. 🇮🇱 Israel: $30.8
15. 🇫🇷 France: $30.4
16. 🇨🇦 Canada: $26.6
17. 🇮🇪 Ireland: $26.6
18. 🇨🇭 Switzerland: $22.1
19. 🇪🇸 Spain: $21.2
20. 🇳🇱 Netherlands: $20.5

Insights for affiliates:

• Try using elements of interfaces from popular local Swedish apps in your creatives (for example, styling reminiscent of Swish or local Swedish forums/messengers).
• June in Sweden brings National Flag Day, and holidays in general can be a strong conversion trigger: during such periods the audience tends to be more relaxed, engages more easily with new activities, and is more willing to sign up for subscriptions and make payments. The Swedish holiday calendar can therefore serve as an additional source of ideas for creatives, offers, and seasonal promos.

[LosPollos]

TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:

1. 🇧🇪 Belgium — $84.7
2. 🇩🇰 Denmark — $79.5
3. 🇳🇿 New Zealand — $76.3
4. 🇦🇺 Australia — $72.4
5. 🇫🇮 Finland — $68.1
6. 🇳🇱 Netherlands — $65.9
7. 🇩🇪 Germany — $63.2
8. 🇦🇹 Austria — $58.4
9. 🇨🇭 Switzerland — $56.1
10. 🇺🇸 United States — $52.7
11. 🇬🇷 Greece — $46.9
12. 🇨🇦 Canada — $43.8
13. 🇬🇧 United Kingdom — $42.5
14. 🇮🇱 Israel — $39.1
15. 🇪🇸 Spain — $37.6
16. 🇸🇪 Sweden — $34.8
17. 🇱🇻 Latvia — $26.9
18. 🇭🇷 Croatia — $25.7
19. 🇳🇴 Norway — $24.1
20. 🇵🇹 Portugal — $22.3

Insights for affiliates:

• Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
• Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.

[LosPollos]

TOP-20 by eCPM in Casual Dating: New Zealand #1

New Zealand is a mature English-speaking market with a high ARPU and an audience used to paying for online services. This week New Zealand takes the #1 spot in eCPM at $62.8.

TOP-20 countries by eCPM:

1. New Zealand — $62.8
2. Australia — $59.7
3. Denmark — $56.4
4. Switzerland — $52.5
5. Belgium — $47.2
6. Sweden — $46.2
7. United Kingdom — $44.6
8. Canada — $38.3
9. France — $35.7
10. Germany — $35.2
11. Netherlands — $33.1
12. Poland — $31.6
13. Malaysia — $29.3
14. United States — $28.9
15. Czechia — $27.8
16. Singapore — $27.4
17. Turkey — $25.7
18. Indonesia — $24.6
19. Brazil — $20.3
20. Mexico — $19.2

Insights for affiliates:

• It’s winter in New Zealand right now (June-August). This is the peak of “loneliness by the fireplace,” the hottest time for Casual Dating, the equivalent of February in Europe.
• A small market of 5 million people. At normal scale, the same user sees your creative every 2-3 days. Rotating creatives every 7-10 days is a must-have.
• Auckland is New Zealand’s largest city, a third of the country’s entire population, and at the same time one of the most multicultural cities in the world: it’s home to large Chinese, Indian, Filipino and Korean communities. A basic creative with a blonde girl on the beach converts worse in Auckland than diverse faces or urban lifestyle, while outside the city the opposite works: trekking, a craft bar, a bonfire on the beach.

[LosPollos]

TOP-20 by eCPM in Dating: Indonesia #1

Hi everyone! A new report this week, and today we’ve got a Tier-3 market we don’t cover all that often, but it’s definitely worth a look. First place goes to Indonesia at $20.9.

TOP-20 by eCPM:

1. Indonesia – $20.9
2. Kuwait – $19.8
3. Lebanon – $19.5
4. Oman – $19.3
5. Panama – $18.7
6. Uruguay – $17.4
7. Albania – $16.5
8. Bosnia and Herzegovina – $16.2
9. Jordan – $15.4
10. Thailand – $15.3
11. Costa Rica – $14.9
12. Brazil – $14.5
13. South Korea – $14.1
14. Saudi Arabia – $13.7
15. Kenya – $13.4
16. Mexico – $13.2
17. Malaysia – $13.1
18. Nigeria – $12.4
19. Argentina – $12.0
20. Chile – $11.9

Insights for affiliates:

• WhatsApp is the main messenger, and creatives that mimic its UI lift CR.
• In your creatives, try showing the user a game mechanic that can grab attention. Test popular triggers, but instead of money rewards, make them social.

[LosPollos]

TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:

1. Austria $84.5
2. Luxembourg $79.1
3. Germany $76.3
4. United Kingdom $72.5
5. Sweden $68.9
6. Australia $64.3
7. Switzerland $62.7
8. France $59.1
9. Belgium $54.8
10. Portugal $53.6
11. Spain $49.2
12. Hungary $47.1
13. Finland $45.8
14. United States $36.9
15. Italy $32.7
16. Poland $31.4
17. Netherlands $28.5
18. Denmark $26.9
19. Canada $24.7
20. Slovakia $19.8

Insights for affiliates:

1. Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
2. Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
3. Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.

[LosPollos]

TOP-20 by eCPM in TikTok Dating: Ireland #1

Ireland pulled away from the pack: $85.3 versus $77.1 for second-place Austria. This week the country took first place by eCPM in TikTok Dating, and the gap with the rest of the top is real.

TOP-20 by eCPM:

1. Ireland: $85.3
2. Austria: $77.1
3. Israel: $55.4
4. Belgium: $53.1
5. Switzerland: $51.7
6. Australia: $46.8
7. Serbia: $45.6
8. France: $44.9
9. Germany: $43.8
10. Norway: $42.3
11. Spain: $41.1
12. Kuwait: $40.8
13. Denmark: $39.4
14. Sweden: $39.2
15. United States: $38.7
16. Netherlands: $36.8
17. Greece: $31.7
18. Canada: $28.9
19. New Zealand: $28.2
20. Portugal: $27.4

Insights for affiliates:

• Pay special attention to the first seconds of the video: a strong visual hook (animals, humor, unexpected situations) helps boost retention and audience engagement.
• Do not limit yourself to Dublin, test Cork and Galway, where traffic cost and competition may turn out to be lower.

[LosPollos]

TOP-20 by eCPM in Gay Dating: Germany #1

Germany is 84 million people and one of the most valuable dating markets in Europe. This week it ranks first by eCPM at $78.9.

TOP-20 countries by eCPM:

1. Germany: $78.9
2. Australia: $76.4
3. Switzerland: $66.3
4. Denmark: $63.5
5. United Kingdom: $53.2
6. Belgium: $40.1
7. USA: $36.6
8. Netherlands: $36.6
9. Czechia: $33.5
10. New Zealand: $30.7
11. Portugal: $26.8
12. Colombia: $23.1
13. Austria: $21.9
14. Sweden: $17.8
15. Canada: $17.4
16. France: $16.3
17. Italy: $15.9
18. Spain: $15.6
19. Greece: $14.6
20. Turkey: $14.5

Insights for affiliates:
- If you have the idea to use adult content in your ads, animated characters often turn out to be an effective tool: they lower the perception barrier and at the same time keep audience engagement high.

[LosPollos]

TOP-20 by eCPM in TikTok Dating: Denmark #1

Denmark is a small Scandinavian market that takes the #1 spot this week in eCPM at $86.4, outrunning the big GEOs.

TOP-20 by eCPM:

1. Denmark — $86.4
2. Australia — $77.8
3. Finland — $62.3
4. Canada — $46.2
5. New Zealand — $37.1
6. United States — $34.4
7. Germany — $33.6
8. France — $29.7
9. Portugal — $28.8
10. Greece — $26.9
11. Ireland — $26.5
12. Switzerland — $25.9
13. Netherlands — $25.2
14. Czech Republic — $22.8
15. United Kingdom — $22.1
16. Moldova — $20.9
17. Hungary — $19.6
18. Belgium — $19.1
19. El Salvador — $18.8
20. Ukraine — $18.4

Insights for affiliates:

• In your creatives, chase watch-through and clicks to bio, not cheap CPM.
• If you have working creatives for Denmark, you can adapt them for TikTok and drive traffic through our Smartlink.

[LosPollos]

TOP-20 by eCPM in iGaming: Mexico #1

Mexico is the largest gambling market in Latin America, with a mobile-first audience and a habit of paying through local systems (OXXO, SPEI, Mercado Pago). This week, Mexico ranks 1st by eCPM at $96.7.

TOP-20 countries by eCPM:

1. Mexico — $96.7
2. Austria — $86.3
3. Czech Republic — $85.2
4. India — $84.7
5. UK — $72.5
6. Canada — $59.8
7. Netherlands — $50.6
8. Germany — $48.5
9. Australia — $46.9
10. Malaysia — $43.0
11. Egypt — $40.8
12. Saudi Arabia — $33.3
13. USA — $29.4
14. Tanzania — $28.1
15. South Africa — $27.1
16. Turkey — $26.6
17. Spain — $25.0
18. France — $23.0
19. Pakistan — $22.8
20. Italy — $22.7

Insights for affiliates:

• The FIFA World Cup is over, which means traffic will start getting cheaper, and part of the players will gradually switch from betting to casino.
• Right now Olympus, Book of Dead, and Sweet Bonanza are on top, so the main focus in creatives should be on them.
• On creatives it’s important to show the available local payment methods (Oxxo, Mercado Pago, Spei), because for a gambling audience this is a signal of “local, familiar payment options”.

[LosPollos]

TOP-20 by eCPM in Facebook Dating: United Kingdom #1

The United Kingdom took first place with room to spare, finishing 9% ahead of Australia and almost two and a half times above the United States. This week, the United Kingdom ranks 1st by eCPM at $86.5.

TOP-20 countries by eCPM:

1. United Kingdom $86.5
2. Australia $79.2
3. Germany $73.4
4. Belgium $71.8
5. Estonia $69.5
6. Austria $64.1
7. Canada $62.7
8. Sweden $58.3
9. Finland $56.9
10. Switzerland $52.4
11. New Zealand $47.1
12. Ireland $45.8
13. Slovenia $43.6
14. Denmark $39.2
15. Czech Republic $37.1
16. United States $34.8
17. Poland $26.5
18. Netherlands $23.9
19. Cyprus $17.4
20. Norway $15.8

Insights for affiliates:

• Videos shot on a regular phone without studio lighting (that home recording feel) work far better than overexposed glossy images.
• If you run your own prelanders, test how they display in the Facebook in-app browser, since many users will open them right there.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Netherlands #3

Hi everyone, this week we have got Casual Dating, and third place here goes to the Netherlands. It’s an interesting GEO: small on volume, but with a solvent audience and a steady CR. This week, the Netherlands ranks 3rd by eCPM at $68.3.

TOP-20 countries by eCPM:

1. Australia $76.3
2. United Kingdom $72.1
3. Netherlands $68.3
4. Greece $67.2
5. Germany $65.1
6. Israel $64.6
7. Belgium $63.8
8. Portugal $58.3
9. Austria $57.3
10. Czech Republic $56.2
11. Canada $54.1
12. France $50.1
13. Italy $46.8
14. Spain $41.5
15. Poland $31.1
16. Indonesia $22.6
17. United States $20.8
18. Turkey $19.5
19. Brazil $19.1
20. Vietnam $18.7

Insights for affiliates:

• Regular real life photos work in creatives, not glossy ones: a bike instead of a car, a kitchen instead of a pool view, a real person instead of a studio model.
• The Netherlands hosts a lot of VPN services, so part of the traffic with Dutch IPs is not really from NL: it’s better to target Dutch browser language.

[LosPollos]

TOP 20 by eCPM in Adult Dating: Finland #2

Hi everyone! This week Finland takes second place in our eCPM ranking in Adult Dating with a score of $71.3.

TOP 20 by eCPM:

1. Australia $76.7
2. Finland $71.3
3. Denmark $64.5
4. United Kingdom $55.8
5. Austria $53.6
6. Slovenia $53.1
7. New Zealand $49.5
8. Greece $45.7
9. Canada $41.8
10. Croatia $39.7
11. United States $38.3
12. Sweden $37.2
13. Czech Republic $36.7
14. Germany $34.9
15. Ireland $34.5
16. Portugal $32.4
17. Belgium $31.2
18. Israel $29.5
19. France $28.7
20. Switzerland $26.5

Insights for affiliates:

• Using Finnish symbols, flags, or recognizable local landscapes has a better effect on CR.
• Finns speak English well, so English creatives can work here just as well as Finnish ones, and it's worth testing both options.
• Facebook and Instagram show good conversion in Finland, so social media is worth treating as a working tool.

[CaptainHowdy]

Nice . . .

[LosPollos]

Scam alert: people are impersonating Lospollos support and asking partners for money

We've seen a number of people impersonating Lospollos support managers and asking partners to pay for account approval. To be clear:

Lospollos does not charge for accounts. We never have, and we never will. No registration fee, no approval fee, no "activation", "verification" or "priority review" payment. Anyone asking you for money to open or keep a Lospollos account is not from Lospollos.

How approval actually works: you submit a registration at lospollos.com, our team picks it up within 24 hours (usually much faster), and that's it. No payment at any stage. Having an account is free and will always stay that way.

Our team only contacts partners from official @lospollos.com addresses and the contacts listed on lospollos.com. If you're not sure a message is really from us, ask your manager or write to [email protected] before replying.

If someone asks you for money to get an account, report it to [email protected] — tell us when and how they reached you, their username or handle, and attach screenshots if you have them, so we can work on getting those accounts taken down.

Thanks for helping us keep the network safe.

[LosPollos]

TOP 20 by eCPM in Adult Games: Canada #1

Canada is a classic Tier-1 market with an expensive click and an audience that pays inside the game without hesitation. This week Canada takes 1st place by eCPM with a score of $86.4.

TOP 20 by eCPM:

1. Canada $86.4
2. Czech Republic $79.1
3. Slovenia $75.3
4. France $72.9
5. Israel $68.4
6. Switzerland $65.1
7. Australia $63.7
8. Spain $59.2
9. Slovakia $54.8
10. Germany $51.6
11. Belgium $48.3
12. Lithuania $46.9
13. Poland $42.5
14. Bulgaria $37.1
15. United Kingdom $34.6
16. United States $31.8
17. Italy $29.5
18. Hungary $27.4
19. Netherlands $25.6
20. Sweden $21.9

Insights for affiliates:

• Canada lives in 6 time zones, so it’s worth setting delivery by the user’s local time and splitting the country into separate campaigns by time zone, so each one runs in its own evening prime.
• English-speaking Canada is closer to the US in taste, while Quebec is closer to France, so in creative aggregator services look not only at Canada but also at the neighboring GEOs: the US and France.

[LosPollos]

TOP 20 by eCPM in TikTok Dating: Australia #1

Hi everyone, have a great week! Today our weekly eCPM digest covers the TikTok Dating vertical. Australia takes first place with a score of $78.5.

TOP 20 countries by eCPM:

1. Australia $78.5
2. Denmark $70.4
3. Czech Republic $66.7
4. Canada $64.2
5. Switzerland $60.5
6. Germany $58.8
7. Sweden $56.4
8. Finland $52.3
9. Belgium $46.9
10. Italy $43.5
11. Ireland $41.2
12. Malaysia $38.7
13. Greece $36.4
14. United Kingdom $34.8
15. Spain $33.2
16. Austria $31.5
17. Poland $29.8
18. Netherlands $28.7
19. Israel $27.3
20. Norway $25.6

Insights for affiliates:

• After Australia introduced a strict 16+ age limit, the social media audience became older and, as a result, more solvent.
• Android users in Australia spend 1 hour 14 minutes a day in TikTok, a record among all social networks in the country. The same person will see several of your videos in one evening, so you can rotate and test creatives faster.
• More than 80% of the population lives on the east coast, so the prime time for posting is 19:00-22:00 Sydney time.