The math is actually much more expansive that what you described since there are so many points in the user -- "free" site relationship for the "free" site [e.g, join4free, freeezinebucks, etc] to make money.
Sign up process -- exit traffic, confirmation pages, etc
Actual website -- fpas, exit pages
Emails sent out -- paid placements, exit traffic, etc
Given the amount of advertising involved, I am really curious how much they're OPT OUT % is.
Also, you have to multiply the above advertising opportunities with the # of times mailings go out. All in all, the numbers look HUGE.
Quote:
Originally posted by Mutt
yeah that is the simplest math of it. If you pay webmasters $1 per double optin email subscriber, and the average payout per signup from your sponsors was $35 to break even 1 in every 35 subscribers would have to convert to a signup over the lifetime of that subscriber's stay in your program before he opted out.
BUT that isn't the only revenue stream you have with a double opt-in program. You can now safely do paid mailings for other people, both adult and mainstream.
You can also sell ad space in your members area. Use the traffic to feed other sites you own. Probably some other things i haven't thought about.
The upper limit of payouts seems to be about $1.00 per subscriber. Join 4 Free does pay out another commission if the subscriber joins one of their own GOLD paysites. Which is really a sweet deal.
Like anything else i'm sure there's lots more to know about running this type of program which the people who've done it in big numbers have learned over the years.
I do know they are getting more aggressive. EZGreen now sends out multiple mailings per day, with trick javascript 'invisible' timed pop ups which eventually turn into pop up hell.
Join 4 Free i think just recently went from 1 mailing a day to 2. They don't do any pop-up stuff in their mailings.
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