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You forgot the 3rd problem.
If you sell it IT'S FUCKING SPAM.
Surfer sees site A.. Likes site A.. Naively enters his name in the email box to get site As offers.
Site A is run by a piece of shit and said piece of shit sells his list to Site B.. Site B starts sending to surfer.
That is the definition of spam.
Once you sell it, it's no longer opt in and you deserve what you get.
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