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Quality sites to promote.. Sites that are consistently updated as well as lots of fresh content to promote the sites with. Then of course good stats tracking and campaigns.
Quality content and consistent updates sell a site more than some BS hosted 404 pages and useless tools do. Personally I even think FHG's are almost getting useless now days. Between every other site out there using them and programs 404ing them it's almost a waste of time to use them IMO.
Just give out quality promo content and provide good tracking tools and let the webmasters figure out how to promote you. Then just spend your time and money updating your sites rather than providing useless tools that probably don't generate many sales anyway.
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