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I only do mainstream promotions so this may or may not apply. Maybe a program that would provide the capital, resources, manpower, and tools for webmasters to turn their ideas or small-scale tested traffic generation/conversion ideas into large-scale operations. In essence, each webmaster gets to focus on traffic and marketing innovation instead of being bogged down in operations work. The program and the webmaster become partners in turning marketing ideas into profitable reality.
I don't know how workable this is--there are obvious legal, operational, and tactical issues (how to deal with redundant ideas, cost benefit analysis for each initiative, etc etc). One thing's sure re implementation--definitely start very small, keep fine tuning and scale it up.
Just my 2c.
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