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Originally Posted by x3guide
Would be sweet if anyone felt like posting a summary of who nats are, why they're suddenly the industry standard, what's in it for affills, etc. That part's still over my head.
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I suppose it might be a little confusing if you're clueless about the back end of affiliate programs, but you could definitley have searched "NATS" anywhere and learned way more than you'd want to know.
Very briefly, NATS allows an affiliate program such as ours to use a bunch of different processors (ccbill, Paycom, Verotel, Electracash for example) to increase customer sales -- idea being that if one merchant turns a customer down, another might accept the purchase.
Without NATS (or a similar product like MPA-3), a sponsor would have to track each affiliate's traffic, where it went, what the customer ended up buying through which processor, which banners are performing better than others, etc. CCBill does this, but only for CCBill transactions.
NATS has earned a reputation as a quality product. The makers of NATS have built in lots of checks and balances to keep sponsor programs "honest", and that's why a lot of affiliates like it... shaving is reported to be impossible by NATS, and that's why so many affiliates seem to like it.
However, unlike CCBill, the responsibility for payment is with the sponsor program, not with the billing provider, so there's no way to combine accounts between different sponsors who use NATS.
Hope that clears things up. You might do well to act a little less like a bull in a china shop next time
