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I know I've written some bad reviews for sites that simply weren't up to par. And it could be for different reasons. Maybe they're just new and there's not enough content, maybe the member's area is heavy on the feeds and light on the real stuff, shitty navigation, etc. If every review you write is full of praise for EVERYTHING, how much trust do you think it instills in the review site surfer? Once you lose the surfer's trust, you lose sign-ups.
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