Originally Posted by Paul Markham

The girl is great and the photography superb, however I was not so convinced by the site. What exactly are you selling, what's the niche, what is the surfer getting, how much is in the site?

I always make the mistake of assuming people know as much about what I'm telling them as I do, so leave big gaps. I think you could be doing the same with the site.

We might get it because we are in the business, but will the surfer?