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It's not an either or, both have their place...
SEO should be part of your ongoing marketing campaign, for the long-run. It does take time, but the rewards far outway PPC. Use PPC for the short-run to fill the traffic gap while waiting for your SEO efforts to kick in. Just repeat the process for each niche you're trying to target.
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Gtalk and email :: sd at tabu.com
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