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Originally Posted by Rochard
...Everyone in this industry wears multiple hats. I'm not a server admin, programmer, designer, affiliate manager, or photographer. But in the past week I've done all of the above.
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I've been in that position before and Jimmy-3-way and Richard are correct, you can't hold that position and not seriously know some detail about all those areas to manage shit well.
You need to know that a designer should design in 800x600,that they need to hand over psd files upon job completion, that there needs to be some freaking white space in page layouts, no blurry, pixely bullshit, and keep it SIMPLE for good conversions...calls to action, etc...
while at the same time knowing some coding jobs are best done in perl or C+ versus php and why so you can speak intelligently with your programmers
while at another time knowing that the lagging ass server needs an apachectl graceful to keep it flowing until the real admin shows up to fix that memory leakage...
oh, and have a contact list that you have greased and responsive since they all love doing business with you...
