Originally Posted by jimmy-3-way

That's not how it works, but you need a guy who knows all of the above things to wrangle your designers, programmers, etc.

On any particular day my office door may say 'Marketing Genius' but I have designers I have to chase down, a programmer who speaks computer fluently and English less so, a CEO who calls me up wondering why his bank account isn't bigger, affiliates who want to know why THEIR bank accounts aren't geting bigger...you don't have to be an expert in all things but you have to know enough about all of these things to know what you should be doing yourself and what you should be delegating of hiring for.