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Originally Posted by punkworld
Here's a little business lesson: it's almost always better to get experts for specific tasks than to get a single person who does it all. The reason for that is simple. An expert designer will almost always outperform someone who dabbles in designer, an seo expert will almost always outperform a part time se amateur, etc.
Meanwhile, the few exceptional people who really can do everything well will cost you an arm and a leg, and worse, setting them on tasks like designing banners is a waste of the time you're paying them for. Especially when you could get a better designer for less money.
Putting a top-notch marketing guy to work on designing banners is like paying your accountant to decorate your office.
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Not every company has the resources or the needs to have a full time designer, a full time programmer, a full time this, a full time that. They're simply looking for somebody who's maybe "average" at everything but good enough to create decent results. A Jack of all Trades. A Team Player.
Not many Team Players seem to be around. Everybody wants their little niche and is terrified to step outside. And yet, if you look at the various reps around the industry that seem to have a little success, you'll see Team Players that are willing to open up Photoshop and learn HTML if the need arises.
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