Originally Posted by baddog

Yes, just make sure there is some content (text) involved. I have people that just submit "FatAndWet.com has launched and it is now open for affiliates." and think that is enough for a press release.

If you are going to target webmasters, make it a couple paragraphs long, and be sure to use words like adult, affiliate program, webmasters or any other keywords that you want the SE spiders to associate with your site.

You can also target surfers, again using keywords that you want the SE spiders to associate with your site.

You can write one press release for surfers and one for webmasters, or just one for both.

A good press release will be between 300-500 words.