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I think picking on plentyoffish won't get you to far.
Check out matchdoctor.com 6 year old Free dating site, adsense on every page except homepage. Massive ad for an adult dating service on there. DHTML menu that drops down over the ads and makes you accidently click on them all the time. Log into the site and a splash screen full of ads pops up for 5 seconds. If you aren't careful you will likely click on them. Surf around and you will have a hard time finding a rule they don't break. Unlike plentyoffish which has only a link to an internal splash page. matchdoctor has a link to the adult dating site on every single page.
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