Letters are great, but do your traffic magic as well. Y'all got blogs? Blog yer letters. Make some quick and dirty pages. Do all the usual shit you do when you're trying to get traffic. What we want is for OUR opinion to dominate the SERPS whenever anybody types "DOTXXX" or "ICANN". C'mon work yer magic, adult webmasters. So fucking what icann.org is a PR8. We can own them with volume and balls. Do it!