Why not have a promotion for a free live show at 8:00 pm (or whatever) for all webmasters and
really put on a show.
You could do it for all active webmasters, or for everyone from the boards etc etc etc.
It would get people talking, really show the webmasters what you're made of (and how you might be able to retain), and give people a nice release.
Just another gem of an idea for the general populous.
