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Originally Posted by psili
I'm torn on this post.
The thought that surfers are sitting at their computers with their dick-in-their-hand, credit-card-in-the-other has been around for a decade. I'm not sure if it's still that much a reality.
For one, porn's pretty much desaturated over the internet now. It's everywhere, easy to find and for those types of people who would sit at their computer with their dick-in-their-hand viciously waiting to jerk off, porn is readily available from google to find for free and jerk off to.
I'm not saying the theory doesn't still exist, but it just seems a bit off: If you're ready and willing to jerk, you'll do it at the drop of a hat, at the first thing that arouses you. There's enough free porn showing up in search results to accommodate that, and NOT paysites.
I have no numbers and could be talking out of my ass, but I think those that join paysites are looking for more of a dedicated path for delivery -- much like that dealer that's always available to deliver the goods that you want, when you want it. We all know there's thousands of shitty paysites that get tons of joins over hundreds of quality sites that get a ton fewer joins. The only reason is because the shitty sites somehow convinced the user they were the "better" dealer.
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At last some one with his thinking in 2006.
As for impulse buy, those days are long gone or you are just going for the edges of the business. Because our main hardcore seam of customers are repeat buyers and you all know that. Otherwise exclusive would mean nothing. The impulse to buy is "I will buy from this site this month" and nothing more. There will always be the first time buyer, but don't base your income on him.
And how do I know? On this tour, [url=http://www.paulmarkhamteens.com/tour/]Paul Markham Teens, we use to put up 2 brand new, exclusive sets or videos every day, when we changed the tour to rotate the content the members rated the best, conversions went up. Yes the stuff that had been around the block converted better than the "Exclusive" content. Same shooters, same quality, same style. Only difference was the girl.
And there is the answer to the the question.
We're selling to a repeat buyer who buys on jerkability of the porn.
He's already signed up to a "Trial membership" for $2.99 and found he was ripped off, so he's cautious. He signs up on the ability of us to sell to him, not on the price.
Unfortunately or maybe fortunately there are no silver bullets in porn. No magic keys that will unlock the cash tills. What you have to do is convert the guy with skill, experience and talent, or drive masses of traffic to make up for the lack of skill, experience and talent. The sites that are top of the tree have both.
As for exclusive, to the guy buying it's another girl on another sofa sucking another dick. Unless it's Bang Bus or a different level of quality like Give me Pink. If it were "Unique" you would never sell it, the guy would be figuring it out what it was if it were unique. It's just another girl on another sofa..............