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jayeff · 05-08-2006, 02:05 AM

Until I guess about a year ago, I was making some very easy money with one of those video-only AEN's. Then they raised the price from $19.95 to $24.95 and the effect was like running into a wall.

But was the issue absolute price (that seems unlikely, since most sites I promote are more expensive) or the fact of an increase? Perhaps it wasn't price at all, because as is often the case, several other changes were introduced at the same time.

Whatever, it is fanciful in the extreme to imagine that porn surfers are immune to the vagaries of consumer psychology. Perhaps we are all able to defend conflicting points of view with apparent reasonableness, because we defend our positions by citing our successes. We conveniently overlook the reality that we fail to sell anything at all to the vast majority of our visitors. Another distortion arises because while we likely should be concerned about repeat business and not only the initial, arguably impulse purchase, most of the industry pays only lip service to renewals.

Which is not to say that the Wal-Mart comparison is valid: we are not selling branded cans and boxes which can be bought from multiple sources. We are a lot more like the car industry where people can choose to buy a $10,000 model or a $100,000 model and manufacturers can succeed or fail at any price point.

That said, looking at what some webmasters perceive as reasonable price/product combinations, it is hard to believe they would be in business if they faced more serious competition. And by insisting on trying to sell only porn to the millions of surfers who have surely proved by now they are not interested enough in porn to pay for it at any price, we must be leaving millions of dollars on the table. We have these eyes on our sites: why aren't we selling them something they will buy?

05-08-2006, 02:05 AM
jayeff Confirmed User Join Date: May 2001 Posts: 2,944	Until I guess about a year ago, I was making some very easy money with one of those video-only AEN's. Then they raised the price from $19.95 to $24.95 and the effect was like running into a wall. But was the issue absolute price (that seems unlikely, since most sites I promote are more expensive) or the fact of an increase? Perhaps it wasn't price at all, because as is often the case, several other changes were introduced at the same time. Whatever, it is fanciful in the extreme to imagine that porn surfers are immune to the vagaries of consumer psychology. Perhaps we are all able to defend conflicting points of view with apparent reasonableness, because we defend our positions by citing our successes. We conveniently overlook the reality that we fail to sell anything at all to the vast majority of our visitors. Another distortion arises because while we likely should be concerned about repeat business and not only the initial, arguably impulse purchase, most of the industry pays only lip service to renewals. Which is not to say that the Wal-Mart comparison is valid: we are not selling branded cans and boxes which can be bought from multiple sources. We are a lot more like the car industry where people can choose to buy a $10,000 model or a $100,000 model and manufacturers can succeed or fail at any price point. That said, looking at what some webmasters perceive as reasonable price/product combinations, it is hard to believe they would be in business if they faced more serious competition. And by insisting on trying to sell only porn to the millions of surfers who have surely proved by now they are not interested enough in porn to pay for it at any price, we must be leaving millions of dollars on the table. We have these eyes on our sites: why aren't we selling them something they will buy?