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As far as I can tell, RSS is loosely defined form of XML, which is just ASCII text encapsulated by "tags". That service you posted, from just reading their home page, is just a way to wrap services around the RSS format; much like what SOAP does - Standardizing the interaction between method calls and returns based on interactions between XML calls and returns.
So, all this RSS, XML, SOAP shit is just a way to define how one application communicates with another via TEXT.
So, if you want to use the service / application you posted to generate money, make sure that the external applications you're interfacing with send and receive calls via RSS. Unless I totally missed the concepts from reading the home page, which could be the case. *shrug*
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