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the media has made spam such a buzz word people just can't wait to yell it out and accuse. people seem to call every email except personal correspondence spam.
you'll get complaints, be it opt in or not. until people realize getting commercial emails is just another part of life, sponsors will tend to shy away from it because it causes complaint and publicity problems. and there are a lot of people who will take advantage of a program that allows mailing and send harvested emails via proxies which can get the sponsor in a boatload of trouble. though, if not for the laws i think a lot more sponsors wouldn't care how you send mail. no one likes paying half a million in fines to the ftc.
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you don't know you're wearing a leash if you sit by the peg all day..
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