Sparks

I've been trying to think about what makes one host win over my business opposed to another. Yes, I am a salesrep for a hosting company (you can see the name in my sig), but I'm not here to push them. I've got a few servers in different locations for my galleries and TGP, so don't think I just use one host. I'll list what usually wins me over, but I know it's different for everyone.

1.Quality bandwidth is a MUST for me. Has to be tier-1. I'm just picky, I guess, but Cogent/Savvis/Yipes doesn't work for me.
2. Good support. I HAVE to have 24/7 support. I prefer phone support... it always seems to me that anyone who doesn't have phone support is just "posing" as a 24/7 supported host.
3. Cool people - By this I mean the sales,support, ect. people are cool and you can actually have a conversation with them. Personal service is a must for me if you are going to win my over my money.

Does it matter to you if it's a "well known" host? I know a lot of people go with Webair because they are a very well known adult host. I will agree that having a good reputation helps.

So, what does a host have to do to win your biz?