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Originally Posted by Pornwolf
Thanks for a real answer Jay. You are a credible voice in this thread and we all appreciate the insight you gave.
I still can't believe the VOD players haven't added to this thread. It's speaking volumes. Am I to believe the only place that VOD belongs is as an upsale? As it stands that's what it looks like. This is looking really bad.
Is VOD worth targeted clicks?
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Since I dont send traffic my self I dont know the numbers. But VOD works very well as a upsell inside a paysite. For VOD you need a guy with a credit card and broadband connection who likes to look at videos. Any one who is a member of a reality pay site is target. Also I have seen traffic from MGP to do well. SE / PPC Traffic works if you send to search results on the VOD site.
Compared to a Pay Site, VOD site over head is more since they have to pay a % of your sale for content plus the technology cost is hight too (I charge an arm and a leg for software ...just kidding)...mostly band width.
Also its a volume game, more people will join and buy a 5$/40min PPM package then a 29.95 pay site membership. Also these days the ratio of Trial to Full on a pay site is going down so much I dont know how long pay site owners can sustain the high pay out on trials.
What I am seeing this year is far more interst in vOD, a lot of programs launching VOD so that tells their is money on it.
Jay