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Originally Posted by xenigo
It would appear to me, that a paysite purchase is indeed an impulse buy where price takes little consideration. A higher price may even make a site a more attractive purchase.
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I've worked on a site that tried three different price points: $14.95, $19.99 and $29.99. The higher price point seems to generate the most sales. Our guess is, that some surfers evaluate a product partly on the price: higher price "means" better quality. That's not to say it's actually true, and even less to say there's not a cut-off point. The members also stayed, on average, about 1.5 - 1.75 months, regardless of price. So you have to take that into account as well, when judging price points.
Take a site at $10 per month with a decent join rate and retention rate of 2 months. Compare it to a site at $30 / month with a better than decent join rate and retention rate of 1-1.5 months.
Just takes time fucking with the numbers and arriving at your own solution I guess. I don't think there's a magical price for any site.