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Some thoughts on Web Masters.
Not all webmasters are the same, so if looking or marketing the specifics are important.
Some webmasters can include programmers, graphic designers, and/or flash designers.
The requirement is that you can actaully manage a web-site which isn't a big requirement but many programmers, graphic designers, and flash designers can't actually run or post a fully functional website.
Some web masters use out of the box solutions and know very little so if highly custom ecommerce is needed you need a better than average web master.
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