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I have done dozens of Mambo and the new Joomla deployments.
I like Joomla because of the stability of the system, the extensibility, and the administration features. The developer community is over 25,000 with around a hundred or so modules or components you can add/remove for site functionality (including SEO, RSS feeds, boards, e-commerce, backup, surveys, Gallery2 integration, etc.)
I originally thought about doing what you are by writting my own CMS, but I was just re-inventing the wheel. Joomla is excellent because you can develop your own modules and components and load them into the system. That way you focus on the extended fuctionality of your site without worrying about the the architecture.
The admin section is killer for managing the site and assigning conentent editors/publishers with limited access to admin functionality
The concept of and differences between components, modules, bots, sections,categories, frontend administration, and backend administration are not adequately documented and you wind up figuring them out on your own (or you can ask me). After you understand that, the system is very easy to customize.
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