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Originally Posted by studiocritic
i own some mainstream sites and they have been converting poorly with adwords this week too.. like 1:120 instead of 1:80. We're diversifying by expanding our campaigns on other PPC engines.
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I am going to start doing that as well, soon as I get a 'system' down with adwords. I'm still tweaking my ads because i'm never satisfied. I hate doing that, I should just accept a 150% or so type of profit and move on looking for new sites / niches instead of trying to tweak it to 200%+ ROI