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I think it all starts and ends with the webmaster/owner. After all, it is their site and hey exercise control over all aspects.
They buy the content.
They choose how to promote the site.
They choose the designer.
It seems that the smart webmaster is the one to put all of the ingredients together: quality content; promoting in the right places; selecting a designer that knows the niche.
Part of the reason I asked this question in the first place is that it seems that the role of designer changes from client to client. I have clients that take control of every detail. I also have clients that seem to want my advice on everything from third party processors to which AVS to use to AVS vs. pay site. I also have clients that seem to have no clue and think they can just hand me content and be done with it because just placing a pay site on the web is gonna make them rich.
I think in general what works best is a well thought out business plan that starts with somebody that understands the niche they are promoting.
It is not just a matter of putting out a site and getting rich. There is way too much competition out there. You have to be willing to learn your trade just as in any other profession. I think the most successful people have progressed through the ranks from building TGP galleries all the way through the AVSs and into the pay site world. They have learned the industry which is by no means as simple as it appears.
I want to thank everyone for their input. This ahs been an educational and fun experience for me.
DG
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