Quote:
Originally posted by Pete
Question: What makes a paysite convert?
Answer: Design and quality of content.
Doesnt matter where your traffic comes from; search engines, banners, million dollar ads or whatever, the end result is a properly laid out site that looks and feels good with high quality images. Without design, you have nothing.
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Agreed, but as someone who was trained as a designer (fashion) we were taught that it was to either catch someones eye and get them talking or sell. A lot of designers can get your attention, but do they get you interested then arouse your desire and finally move you to action?
Attention
Interest
Desire
Action
The other thing I would put in, because this is adult and therefore personal, is empathy. Does the designer and the owner, really understand the niche they are going for. You can have the best design, kick ass content. But if you do not understand the niche conversions will suffer.