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Originally Posted by cranki
uniques of course... if you have 1 user watching 100 pages you have 100 pageviews, but still only 1 potential customer...
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It depends. If 1 user looks at 100 pages then that says you're website is very interesting to this user. For some websites, this is very valuable information.
Unique visitors are only important if you only want to know how many different people view your website as a whole everyday. Pageviews are sometimes important for the reason above.
As porn is concerned, I think uniques would be more important in most cases.