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On # 2, I am not sure, but I think they only will require something that will id the site, doesnt have to be URL or site name.
Not sure though...
On # 3, I'd like to see the site that can maintain a 2.5 or lower ratio, when counting both credits and chargebacks...
However, this is how I am thinking, and I might again be wrong, but I think VISA will primarily weed out those sticking out with horrendous ratios. As long as you stick with the average ratios more or less, I think there wont be much of a problem.
Again, I could be wrong...
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