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I'm 50/50 with you guys, of course stats are great, but I've known people to go overboard looking for that 1-2% increase in sales.
You need to find that fineline that seperates optimization and perfection.
Optimize a formula and use it like crazy. And of course, keep looking at your other formulas from time to time to see how you can improve on them
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skype: lordofthecameltoe
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