I agree with Smitty on this one. Besides the hippocracy of not practicing what you preach from the original poster (as Smitty pointed out).
First off, people are willing to spend $5-10 per CLIP and do it all the time. Wither C4S, steaming, or rentals. When for $30 they get hundreds, or thousands. Not only that, they can save them and watch them later.
Also with (some) membership sites, they can submit their ideas, and get them showing up in a month's time on new material. Something you do not getting nessesarily buying off the rack.
As for the rebills. This is 100% false.
Rebills are what pay the bills. I have plenty of rebilling customers who love what we do, and even buy 3-6 months in advance.
These are your bread and butter. Not the one hit wonders you are chasing every month.
All this other stuff aside, you have to get the ROI for your models and material, plus turn a profit to stay in business.
If your business model is set up to chase one hit wonders every single month, and fuck the rebills. Then it's no wonder a lot of sites go under, or can't survive. You have to have a balance of both. As well, working secondary markets like clips, DVD, webcams, and so forth will help milk every last cent out of the material you do have.
