1) Stop the act of rebilling. You, me, the processors and everybody out there knows that MOST rebills happen because people *forget* to cancel. A small percentage rebill purposefully.
2) Charge a reasonable amount. Is a monthly membership to your paysite really worth more than getting every channel hbo has to offer? Is a 19.95 membership or 29.95 membership really more valuable than the highest level blockbuster video membership that gives you 3 full hollywood videos at a time plus 4 instore rentals at a time? Is it really worth more than the monthly payment on an entry level dell inspiron?
Internet porn is incredibly overpriced because we've found price points that consumers are willing to pay and not charge back... if consumers really felt that 29.95 or 39.95 was a real bargain then why is it that paysites have such a small % of surfers who choose the full priced charge over the trial charge? 4.95 for 3 days is the monthly equivalent of about 150 dollars a month, so clearly the choice to buy trials isn't because they feel that the value proposition is better, but rather they want to spend as little as possible.
I think if you look at the value of content that you'll find that around 10 dollars is probably a reasonable and fair price for a single month of access relative to what that money can buy you elsewhere.
What happens if you charge $10.00 one time for a 1 month access? How much does the affiliate get paid on that purchase? Probably somewhere between 4-6 dollars.... but wait, no affiliates would actually promote that so even those of you who prance around pretending that your hardcore anal gangbangs are more pure than mine still have to "dance with the devil" to make a dime.
I like the quote I heard from Nickatilynx "I have all the morals I can afford"... and if you're going to judge me, my practices, my limited trials, my rebill rates, our popups, our cross sells, then go live in a glass house if you can afford it.
