Here is the problem that I see with the Howard satellite deal.
- Is it super easy to get a radio - get setup and be rolling?
Its about as easy as getting a new cell phone - depending on where you go - who you get stuck with - it could take 30 minutes or it could take 30 hours.
- Is the cost a factor? realistically - No, But, They should make the players and initial setup a free type of promotion - saturate the market and then getting people to put down $15 a month is really a mute issue.
- Is the market mature yet? - No - but thats part of the risk that they took signing him. It takes time to get satellite into every car, home, office. Will it happen - at the current rate its going to take a bit longer.
- Lastly - as a fellow North American living in a foreign country - why oh why do they make it almost impossible to purchase this type of product. I have friends in Canada that say its not even possible to buy one there and get Howard in Toronto or Vancouver - without buying from USA - bringing across. If people can buy from anywhere and use anywhere, anytime, I think they capitalize on additional market-share much easier.
This is just my
