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Originally Posted by vanillaice
Quick question to Adwords gurus who use landing pages. What's a good CTR from the landing page to the affiliate? I'm pushing between 70%-85% depending on the landing page / niche. Is that what I should expect, or more? Personally I would think better, but i'm picky. I don't like losing 150-200 clicks every 1k
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That seems about right. You can't expect to get 100% of everyone to go to the sponsor. Those 150-200 probally wouldn't have signed up anyways. But if you want to be sure make 2 ads, one going to the landing page one going directly to the sponsor. This is assuming your sponsor uses campaign codes. Have both ads show equally for the exact same keywords at the same price per click. do this for a month and see which ad makes you more money. Don't worry about conversion ratios in your sponosr stats it's PROFIT that counts.