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Old 04-20-2006, 08:14 PM  
Aly
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Join Date: Dec 2004
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:2cents InFocusGirls from SapphicCash - Why this is one of the best sites I've seen.

Those of you who've met me, or seen me interrupting people with a microphone in my hand (apologies) know that, while I openly admit that I may know nothing, I have strong opinions anyway about developing paysites.

I receive a LOT of questions and queries everyday as to what currently works best for adult sites, so I'm going to use In Focus Girls from SapphicCash as an example of something that does work.

I was thrilled to see a new review come out on TheBestPorn today for In Focus Girls... it did exceptionally well for a new site review.


Just to clarify, I don't do reviews for TheBestPorn.. but I was compelled to take a hard look at this site and hold it up as an example of what TO DO.

And, of course, this is specific to paysites with photo galleries, and video libraries and so on, as opposed to PPV, stores and other business models...

What's GOOD About the Site:
(in no specific order)

Exclusive Content: Of course, and lots of it... and that's a real big deal.

Content Quantity: While the site's relatively new, there's a very good amount of content available - Over 100 well-sized image galleries and over 100 videos of varying lengths. And remember, this is all exclusive content.

Content Features: There are options for viewing and downloading content.
Images are big and available in zip files.
Videos are available in multiple formats and sizes, including HiDef.
They can be streamed in multiple Flash sizes, or downloaded in multiple sizes of WMV, QT and MPG.
Each video has it's own very clean page which includes a full description, the photo gallery, and very clear viewing options.

DRM: I'm all about using DRM for marketing on P2P and so on, but adult consumers are hip to this now and they don't like it. We get complaints about DRM everyday. Many users believe that if they've bought something they should keep it, they don't like it on iTunes and they don't like it with their porn; they are increasingly choosing to stick with sites that do NOT wrap their members content in DRM restrictions. InFocusGirls doesn't use DRM on their members' content.

Updates: Updates are daily (and that's made very clear to members).

Design & Navigation: The tour and site design are perfect for the teen niche. The navigation is simple, easy to follow and prioritized logically from the centre-out (helps drunk horny people find things in a haze). The Search features are excellent, with clean, well-presented graphical and alphabetical searches by Model and Type.

No Limited Trials: Enough already! Limited trials are so '99! Seriously... either give them a few days access or don't, but let's please stop pissing off the customers.

Billing: There are multiple membership and billing options available.
Our primary reviewer gave it a 91.0, which I think is lower than deserved. Without a doubt that score will go up when the site goes for an Official Review by all four reviewers very soon.

If you're building paysites, this is a standard to follow. You'll make more sales, retain members longer, and make your affiliates more money.

If you send traffic to affiliate programs and have appropriate traffic, try this site. I see no reason at all why it wouldn't do unusually well for you, too.


And NO... This was not a paid endorsement! It really is a great site and if you're smart you'll copy them!

In Focus Girls is part of the SapphicCash affiliate program, which also runs Sapphic Erotica, another very good site.
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