Quote:
|
Originally Posted by Juilan
Affiliates spread the sponsor's master brand into areas of the interweb the outsourcers may never go. Perhaps even locating un-thought of niche traffic sources, that may provide free market research for the sponsor who cares to observe...
|
Continue thinking that.
80%+ of affiliates do nothing for a program at all but waste resources.
5-10% of affiliates trickle in sales and about half of them cover the sponsors expenses for having them.
5% of affiliates maintain good sales figures and steady traffic, oddly enough only about a third of them use sponsor help or curatives.
Remaining 5% of the affiliates are truly the big pushers. They alone account for about 90% of all affiliate sales. Vast majority use no sponsor help, and no curatives provided by sponsor.
As I see it a sponsor really only needs to tap into about 7.5% of its current affiliates and could go as little as 5% and see no noticeable difference in daily sales. This percentage of affiliate webmaster also will always have job security. I can not say this about the other 92.5% or so.