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Originally Posted by jayeff
There is something seriously wrong with this business if all but a handful of sites have to rely on the "tricks" generally associated with the PPS model to attract affiliates and still make a profit. Not least because surfers have to hate the crap we pull on them, so we are making our job harder and harder as time goes by. Online porn cannot hope to be anything but the poor relation of the adult entertainment industry until we start selling what people really want to buy, and doing so in a straightforward manner.
But realistically, nothing is going to change any time soon. Although some sponsors run successful revshare programs, they are a tiny minority and overwhelmed by the numbers who give revshare a bad name. Many startup programs choose revshare because they don't have the resources to fund PPS, but a lot also don't have the resources to build sites that will retain members. There are a few sponsors running revshare programs but their surfers still get the full bag of PPS cross-sells, up-sells, etc: you have to assume these programs are deliberately screwing their affiliates.
Although affiliates should earn less for (near) instant payouts and definitely should not be supporting the methods needed to deliver those payouts, most affiliates love PPS. Affiliates who consider switching to revshare face losing time and money while they sift through hundreds of revshare programs trying to find the dozen or two which work as they should: it's a much slower and less certain process than looking for decent PPS sponsors. Worse, there simply aren't enough good revshare programs for us all to promote, even if we wanted to.
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Awesome post.
But in a section of the porn industry that regards content so low what do you expect? Why do magazines pay $2200 for a set, movie companies $50,000 for a video? Because they know the value of keeping a client. More important is how do they afford it.
This industry concentrates itself largely on getting a new member to replace the one that left, rather than retain the members it has. There will always be a turn over of clients, due to the nature of the business, but remember we are talking about a member hardly staying 2 months to make $30 a viable pay out.
Then they blame the nature of the medium rather than what is delivered.
But it will change and is starting to.