Interesting article RayBonga!
Ya don't have to be a CEO or in a restaurant - people speak volumes about themselves in the workplace, what they write - everywhere.
Remember having a meal with a guy and others in a restaurant. The restaurant had oak-panelled wall lining (real wood

). When the waiter delivered the first course, this guy was smoking a cigarette. Instead of using the ashtray on the table, he promptly puts the cigarette out out by grinding it against the wood panelling of the restaurant and thows the stub on the floor
Doubt it was a common occurance in that restaurant.