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My city has a minor league soccer team and we regularly get 10k people to the games. We're a big soccer town, but a medium sized city. The team actually just got it's own stadium after 10+ years of profitable existance.
There's also the MLS, Major League Soccer. Red Bull just bought the NYC team.
Don't think that soccer isn't big here. It is and has been for years. Media coverage is what it really needs.
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