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Originally Posted by Quick Buck
some update more frequently, some have exclusive content... that absolutely does not affect retention as much as revshare sponsors will claim it will.
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It all depends - if you're talking about a small niche, it really does affect retention. And while a rev-share sponsor may be able to afford PPS, in a small niche it isn't necessarily the smarter move unless you know *where* the affiiate's traffic is coming from - or unless you restrict the PPS signup option to people whose traffic you know and trust.
The reason is simple. When a high-quality program is selling a very specific niche,
traffic specific to that niche is going to retain much better than the "average." Traffic coming from god-knows-where is going to retain much, much, much, much worse. (add another "much" to that.) And there are a lot more of the latter than the former.
If I know that someone is sending me traffic
from a good source in my niche, I'm happy to pay them PPS. I'll make more money that way. If someone is sending me traffic from hardcore TPGs or babe blogs, I'm not going to take all the risk by doing PPS with them. I'll make more money
that way.
And since I want to retain the good affiliates long-term, I tell them that rev-share is the better option for them. If they want to go for the sure buck instead, that's fine with me
